Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
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Credits
View on- Agency Client Direct
- Production Company Kaus Film/Brazil
- Director Larissa Zaidan
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Credits
View on- Agency Client Direct
- Production Company Kaus Film/Brazil
- Director Larissa Zaidan
- VFX Nameless VFX
- Sound/Music Evil Twin Music/Brazil
- Brand
- Creative Gemma Knight
- Creative Carla Tramullas
- Creative Fabiana Falcao
- Executive Producer Thiago Mascarenhas
- Executive Producer Michele Pavao
- Executive Producer Larissa Luisi
- Producer Ueslei Santana
- Line Producer Michele Pavao
- Line Producer Leticia Almeida
- Director of Production Latino Melo
- Production Designer Lauren Braga Ferreira
- DP Michel Luz
- Editor Lucas Moesch
- Post Producer Rodrigo Zorack
- Music Director Andre Faria
- Music Director Peter Sauces
- Executive Producer Juliana Tangary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Kaus Film/Brazil
- Director Larissa Zaidan
- VFX Nameless VFX
- Sound/Music Evil Twin Music/Brazil
- Brand
- Creative Gemma Knight
- Creative Carla Tramullas
- Creative Fabiana Falcao
- Executive Producer Thiago Mascarenhas
- Executive Producer Michele Pavao
- Executive Producer Larissa Luisi
- Producer Ueslei Santana
- Line Producer Michele Pavao
- Line Producer Leticia Almeida
- Director of Production Latino Melo
- Production Designer Lauren Braga Ferreira
- DP Michel Luz
- Editor Lucas Moesch
- Post Producer Rodrigo Zorack
- Music Director Andre Faria
- Music Director Peter Sauces
- Executive Producer Juliana Tangary
Look, after Wednesday night's capitulation by England, I'm sort of over the World Cup, despite England having yet to play in the Most Pointless Game of the Tournament™ on Saturday.
Still, that's not OpenAI's fault, and is no reason not to highlight its new campaign, which takes the World Cup as inspiration for some football-related side quests. Whether it's beating your brother at penalties, arranging a button-football competition, using the tournament to increase footfall at your nail salon, or making sure you leave work early enough for the game, ChatGPT can suggest some ideas to get where you need to be.
The four-spot campaign was produced through KAUS Film Sao Paulo and directed by Larissa Zaidan, the campaign depicts real, spontaneous situations that show how ChatGPT can be a helpful and accessible partner in people’s everyday lives.
The films are adaptations of the original, global campaign directed by Miles Jay. Director Zaidan says of the new Brazilian veriosn; “I am very honoured and proud to be part of such a beautiful project. Especially with the ChatGPT team, who gave me freedom and trusted my work to reach exactly the place I imagined!”
The soundtracks for the non-dialogue campaign was produced by Brazilian studio Evil Twin Music. “The brief was to avoid any obvious clichés, and that’s something Evil Twin knows well," said André Faria, CEO and producer at Evil Twin Music. "Our greatest musical challenge was finding the intersection between sensitivity and personality in just the right measure to speak to the audience and make them feel represented in each story, while delivering an upbeat tone for using GPT in everyday life."
