Cannes Contenders: Spain
Will Robert De Niro, an amorous Dante and a happy hyena capture any Lions at Cannes this year? Jose María Roca de Viñals, VP and CCO of DDB Spain, thinks his pick of Spain's best campaigns this year are in with a chance.
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Madrid Fusion Invaluable Food
Robert de Niro travelled to Madrid from New York without charging just because of social media post. [The actor accepted a request via the ad Invaluable Food – launched on Twitter and Instagram by Madrid Fusion Alimentos de España – to become brand ambassador for the gastronomic forum]. Leo Burnett deserves an award for this. In fact, it already won the Grand Prix at the Spanish Creative Club.
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- Agency Leo Burnett/Madrid
- Production Company Attic
- Director Cesar Conti
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- Agency Leo Burnett/Madrid
- Production Company Attic
- Director Cesar Conti
- Executive Producer Rafael Endeiza
- Chief Creative Officer Gaston Guetmonovitch
- Creative Director Dani Saenz
- Creative Director Juan Frias
- Creative Director Carlos Manas
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- Agency Leo Burnett/Madrid
- Production Company Attic
- Director Cesar Conti
- Executive Producer Rafael Endeiza
- Chief Creative Officer Gaston Guetmonovitch
- Creative Director Dani Saenz
- Creative Director Juan Frias
- Creative Director Carlos Manas
Magnum The Kiss of Dante and Beatrice
A brilliant idea out of LOLA, beautifully crafted, based on the theme of pleasure, which has been Magnum's brand positioning for a long time.
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Credits
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- Agency LOLA MullenLowe/Madrid
- Production Company Landia/Spain
- Director Maxi Blanco
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Credits
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- Agency LOLA MullenLowe/Madrid
- Production Company Landia/Spain
- Director Maxi Blanco
- Executive Producer Nicolas Cabuche
- Music Big Sync Music
- Executive Creative Director Tomas Ostiglia
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Associate Creative Director/Copywriter Manuel Castillo
- Associate Creative Director/Copywriter Enrique Torguet
- Art Director Yan Graller de Oliveira
- Head of Production Felipe Calvino
- Producer Jorge Saade
- Producer Alberto Lopez Garrido
- Song "Lacrimosa (from Requiem Mass in D Minor)" Wolfgang Amadeus Mozart
Credits
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- Agency LOLA MullenLowe/Madrid
- Production Company Landia/Spain
- Director Maxi Blanco
- Executive Producer Nicolas Cabuche
- Music Big Sync Music
- Executive Creative Director Tomas Ostiglia
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Associate Creative Director/Copywriter Manuel Castillo
- Associate Creative Director/Copywriter Enrique Torguet
- Art Director Yan Graller de Oliveira
- Head of Production Felipe Calvino
- Producer Jorge Saade
- Producer Alberto Lopez Garrido
- Song "Lacrimosa (from Requiem Mass in D Minor)" Wolfgang Amadeus Mozart
Activision Scratch Boards
A cool and smart way to communicate. It could have been a boring promo, based on what the Tony Hawks video game is. [The Scratch Board campaign, from David Madrid, featured codes under the paint of some limited-edition skateboards, which in effect turned them into scratch cards. When skaters scratched their boards through use, the codes revealed would redeem in-game prizes.]
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- Agency DAVID/Madrid
- Production Company 900 Films
- Director Jared Prindle
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- Agency DAVID/Madrid
- Production Company 900 Films
- Director Jared Prindle
- Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Copywriter Guilherme Pinheiro
- Art Director Pedro Gabbay
- Art Director Rafael Ochoa
- Art Director Camilo Jimenez
- HP Brenda Fell
- HP Alejandro Falduti
- Producer Thiago Zveiter
- Producer Santi Lardin
- Talent Tony Hawk
- Editor Cristian Migueliz Fuente
- DP Cameron Sanchez
Credits
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- Agency DAVID/Madrid
- Production Company 900 Films
- Director Jared Prindle
- Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Copywriter Guilherme Pinheiro
- Art Director Pedro Gabbay
- Art Director Rafael Ochoa
- Art Director Camilo Jimenez
- HP Brenda Fell
- HP Alejandro Falduti
- Producer Thiago Zveiter
- Producer Santi Lardin
- Talent Tony Hawk
- Editor Cristian Migueliz Fuente
- DP Cameron Sanchez
Heroes of Today The Dream
The platform Heroes of Today launches its third piece of content out of DDB Spain, highlighting abuse in sporting environments. The film is well crafted and tells a powerful and tough story.
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- Agency DDB/Barcelona
- Production Company Landia/Spain
- Director BRBR
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- Agency DDB/Barcelona
- Production Company Landia/Spain
- Director BRBR
- Chief Creative Officer Jose Maria Roca De Vinals
- Executive Creative Director Daniel Rodriguez Gomez
- Creative Director Olaf Cuadras
- Executive Producer Nico Cabuche
- DP Michal Babinec
- Post Company Metropolitana
- Music Olivier Arson
- Colorist Andres Lopetegui Santos
- Editor Ale Garcia
- Sound Designer Jose Alarcon
- Producer Alberto Saavedra
Credits
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- Agency DDB/Barcelona
- Production Company Landia/Spain
- Director BRBR
- Chief Creative Officer Jose Maria Roca De Vinals
- Executive Creative Director Daniel Rodriguez Gomez
- Creative Director Olaf Cuadras
- Executive Producer Nico Cabuche
- DP Michal Babinec
- Post Company Metropolitana
- Music Olivier Arson
- Colorist Andres Lopetegui Santos
- Editor Ale Garcia
- Sound Designer Jose Alarcon
- Producer Alberto Saavedra
Amazon Prime Video An Unlikely Friendship
Without a doubt, this was one of the biggest and most beautiful commercials to run globally that came out of Spain, through agency CYW. An emotional story, very well told and produced with high global standards. A classic Cannes contender.
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- Production Company Outsider
- Director Chris Balmond
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- Production Company Outsider
- Director Chris Balmond
Credits
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- Production Company Outsider
- Director Chris Balmond
