Cannes Contenders: Italy
Lorenzo Picchiotti, Chief Creative Officer & Partner at DUDE Milan, reflects on some of the best work to come out of Italy that stands at chance of picking up metal in Cannes later this month.
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Netflix Tudum
Probably the best campaign done in Italy this year. The concept is all played around the iconic Netflix sound logo, usually identified with the word 'tudum'. In the commercial we see different scenes in which people in real life use the word 'tudum' when it looks like a new story is about to start. In the end, in Italy this campaign helped to make the iconic sound logo even more iconic.
Credits
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- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
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Credits
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- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
- Chief Creative Officer Bruno Bertelli
- Executive Creative Director Cristiana Boccassini
- Global Creative Director Mihnea Gheorghiu
- Art Director Alessandro Candito
- Art Director Giulia Trimarchi
- DP Stephane Fontaine
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Producer Valentina Allievi
Credits
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- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Alex Feil
- Chief Creative Officer Bruno Bertelli
- Executive Creative Director Cristiana Boccassini
- Global Creative Director Mihnea Gheorghiu
- Art Director Alessandro Candito
- Art Director Giulia Trimarchi
- DP Stephane Fontaine
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Producer Valentina Allievi
Amazon Prime Video Staraoke
Over the past few years drones have been used in various ways in advertising. This campaign by Ogilvy for Amazon Prime Video is definitely one of the most interesting ones. On the occasion of the release of a documentary dedicated to the Italian pop star Laura Pausini, over 500 drones flew over the Colosseum Archaeological Park, synchronised with the music and the lyrics of one of her songs, creating a spectacular karaoke in the sky.
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Credits
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- Agency Ogilvy/Milan
- Production Company T3KNE
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Credits
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- Agency Ogilvy/Milan
- Production Company T3KNE
- Chief Creative Officer Giuseppe Mastromatteo
- Creative Director Francesco Basile
- Creative Director Lavinia Francia
- Senior Art Director stefano Summo
- Senior Copywriter Antonio Mitra
- HP Melina Mignani
- Producer Leonardo Bazzucchi
- Head of Production Valentina Calabrese
- Editor/On-Site Shoot Maikid Michele Lugaresi
Credits
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- Agency Ogilvy/Milan
- Production Company T3KNE
- Chief Creative Officer Giuseppe Mastromatteo
- Creative Director Francesco Basile
- Creative Director Lavinia Francia
- Senior Art Director stefano Summo
- Senior Copywriter Antonio Mitra
- HP Melina Mignani
- Producer Leonardo Bazzucchi
- Head of Production Valentina Calabrese
- Editor/On-Site Shoot Maikid Michele Lugaresi
Campari Fellini Forward
Even when it comes to advertising, Italy certainly does not stand out for its technological innovation. Luckily, there are exceptions, such as this campaign by Wunderman Thompson. A project that mixes cleverly content and a smart use of technology. A good example of how exciting AI can be.
Credits
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- Agency Wunderman Thompson/Milan
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Credits
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- Agency Wunderman Thompson/Milan
Credits
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- Agency Wunderman Thompson/Milan
Coordown Just the Two of Us
Small is an independent creative agency based in NYC, but funded by two Italian creative directors. So, yes, in a sense we can see it as an Italian agency. Every year, for many years, they create campaigns in collaboration with Coordown, each time dealing with a different problem related to Down syndrome. This year’s theme is intimate relationships, and they deal with it with delicacy and good taste.
Credits
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- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
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Credits
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- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
- Post Production Proxima Milano
- Audio Post Bravagente
- Director Augusto Zapiola
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Giulia Buffa
- Assistant Producer Camilla Romeo
- DP Marcello Dapporto
- Editor Marco Battiloro
- Post Producer Alga Pastorelli
- Colorist Lorenzo Ameri
- Executive Creative Director Luca Pannese
- Executive Creative Director Luca Lorenzini
Credits
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- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
- Post Production Proxima Milano
- Audio Post Bravagente
- Director Augusto Zapiola
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Giulia Buffa
- Assistant Producer Camilla Romeo
- DP Marcello Dapporto
- Editor Marco Battiloro
- Post Producer Alga Pastorelli
- Colorist Lorenzo Ameri
- Executive Creative Director Luca Pannese
- Executive Creative Director Luca Lorenzini
Bottega Veneta Bottega For Bottegas
In conclusion, another project made by Publicis Italia, in this case for Bottega Veneta. A great example of how, if made with the right attitude, even fashion and luxury brands can have a voice within the advertising awards. A very interesting project, especially for the use of the points of sale as media.
Credits
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- Agency Publicis/Milan
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Credits
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- Agency Publicis/Milan
- Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Mihnea Gheorghiu
- Chief Creative Officer Mihnea Gheorghiu
- Creative Director Costanza Rossi
- Global Creative Director Sandra Bold
- Producer Mariella Maiorano
Credits
powered by
- Agency Publicis/Milan
- Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Mihnea Gheorghiu
- Chief Creative Officer Mihnea Gheorghiu
- Creative Director Costanza Rossi
- Global Creative Director Sandra Bold
- Producer Mariella Maiorano
