Cannes Contenders: Netherlands

Young Capital Whatever Works. Work

In this commercial, HERC focuses on 'everything needed to earn money'. In doing so they have looked closely at what is going on among young people; not only at crypto but also at selling your body or robbing banks, the last two with a wink, of course. But it's bold and refreshing to push the boundaries like that in an ad. Works for me!

Young Capital – Young Capital - Whatever Works. Work

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Agency HERC/Amsterdam

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OHRA Mafia

This almost feels like a short film, but a very short film. It's wonderful to go all out with these kind of doom scenarios and exaggerate like they do in Hollywood. In my view, our director, Jelle de Jonge, has worked out this great script very well. The fact that it belongs to an insurance company is almost a nice twist in this story.

OHRA – OHRA Mafia

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Agency Joe Public/Amsterdam
Production Company Holy Fools
Director Jelle de Jonge

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Agency Joe Public/Amsterdam
Production Company Holy Fools
Director Jelle de Jonge
Executive Producer Frank de Kok
Producer Sophie van Pelt
DP Martijn van Broekhuizen
Art Director Rikke Jelier
Editor Martin Heijgelaar

VFX Director Ton Habraken
Grading Laurens Orij

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KPN Cat

Cats have been a hit on the internet for years, and I think they will remain so for years to come. Personally, I can't resist the high cuteness level in combination with the wonderful soundtrack. And I wasn't the only one. The movie went viral on TikTok and people are making all kinds of parodies of it. Super-smart from dentsuACHTUNG! Because that's what you want as a brand, right? The song has been stuck in my head for weeks. No joke.

KPN – KPN - Cat

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Agency Dentsu achtung!/Amsterdam
Production Company Holy Fools

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Agency Dentsu achtung!/Amsterdam
Production Company Holy Fools

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VanMoof The Future is Forwards

A beautifully shot commercial with enormous production values. Everyone finds themselves in an almost dire situation that they seem to be stuck in. This makes the lady on the VanMoof feel huge relief as she's her floating through the streets on her blue bicycle, which stands out nice and fresh against the rest. It really gives a positive view on the alternative mode of transport. Beautiful piece of work by Halal Amsterdam.

VanMoof – The Future Is Forwards

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Agency Client Direct
Production Company Halal
Director Paul Geusebroek

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Agency Client Direct
Production Company Halal
Director Paul Geusebroek
Partner/Executive Producer Gijs Determeijer
Producer Job Sanders
Sound Design Sauvage Sound
Music Supervision Sizzer Amsterdam
VFX/Post Production Glassworks

DP Menno Mans
Producer Josefine Bothe
Editor Brian Ent
Colorist Laurens Orij

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G-Star RAW Wear Your Denim Till the End

Finally, deepfake in a commercial! Love how a leading jeans brand is already using technology to reach their 2030 goal of only using biodegradable materials.
Each stage of the use of trousers has its own look. In this human story it becomes clear to embrace that look that changes, just like the change of your own body. A wonderful goal.