Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
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Credits
View on- Agency Accenture Song/South Africa
- Production Company Accenture Song Production Studios
- Director Drew Murphy
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Credits
View on- Agency Accenture Song/South Africa
- Production Company Accenture Song Production Studios
- Director Drew Murphy
- Executive Creative Director Devin Kennedy
- Executive Creative Director Cameron Watson
- Executive Producer Joshua Michael
- Production Manager Allanagh Spratling
- DP Paul Gilpin
- Editor Anthony Lee Martin
- Colorist Misha Beare
- Audio Mixer Stephen Webster
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Accenture Song/South Africa
- Production Company Accenture Song Production Studios
- Director Drew Murphy
- Executive Creative Director Devin Kennedy
- Executive Creative Director Cameron Watson
- Executive Producer Joshua Michael
- Production Manager Allanagh Spratling
- DP Paul Gilpin
- Editor Anthony Lee Martin
- Colorist Misha Beare
- Audio Mixer Stephen Webster
Those of us who have lost parent know that when the grief lessens what is left is a treasured store of sayings, advice and ways of doing things.
Deceptively simple, but also layered with emotional resonance, Proud is a charming ad created for Builders by Accenture Song and sensitively directed by Drew Murphy, that taps into the ancestral memories that provide so much comfort and wisdom.
It ends with the sage observation that it is never just 'yourself' that you Do It Yourself with!
