Brahma's belief in Brazil

As the 2026 World Cup approaches, Brahma continues its Tá Liberado Acreditar (Let Yourself Believe) campaign, which invites Brazilians to reclaim their confidence in the nation's football team. 

Created by Africa Creative Sao Paulo and directed by Alaska through Iconoclast, the new film starts with scepticism but goes on to highlight that, for Brazil, it was precisely in the most improbable moments that the team defied the odds and won its five World Cup trophies.

Brahma's campaign includes the current thinking about the team, including the unfavourable statistics: 24 years without a title, managers' short tenure and the probability that, for the first time, Brazil is not among the primary contenders for triumph at the tournament.

Filmed in Rio de Janeiro, the spot relies on the nostalgic atmosphere inspired by the 1990s and 2000s, the period when Brazil consolidated its image as one of the world's greatest football powers. The spot mixes elements of street culture, the national passion for football, and the aura of the yellow jersey, recovering visual codes that remain globally trending. The film is set to the song Tamanco no Samba, by Cauby Peixoto, a 60s hit which also strengthens the production's nostalgic atmosphere.

An appearances by Ronaldo Nazário [The OG Ronaldo] also cements the nostalgia, with current head coach Carlo Ancelotti also appearing to bring the spot into the present day.

“Brazilian football has always had something that numbers cannot explain," said says Nicholas Bergantin, Co-CCO of Africa Creative. "We grow in the improbable, transform pressure into creativity, and find unique ways to surprise. This film is born precisely from this provocation: to remember that the mystique of Brazilian football was built when nobody believed. The film is an invitation for the fan to dream together with the National Team again.”