EE pitches positive masculinity
In collaboration with Publicis Groupe, the mobile network launches an impactful campaign fighting toxic online content with positive sports role models.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Object & Animal
- Director Hugh Mulhern
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Object & Animal
- Director Hugh Mulhern
- Ad Agency Digitas/London
- Editing The Assembly Rooms
- VFX Time Based Arts
- CGI ELMNTL
- Color Pundersons Gardens
- Sound Factory Studios/London
- Music Supervision Wake The Town
- Production Services Sugar Free TV
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Associate Creative Director George Coyle
- Associate Creative Director Sam Simmonds
- Associate Creative Director Josh Steele
- Head of Design James Crickmore
- Senior Designer James Goodwin Davies
- Senior Designer Shona Macleod
- Lead Designer Simon Hadassi
- Senior Motion Designer Blake Hart-Wilson
- Lead Motion Designer Marco Balducci
- Designer Conor MacLeay
- Head of Production (HP) Rachel Solomon
- Associate Executive Producer Rosie Nolan
- Junior Producer Josh Clark
- Junior Producer Jessica Watkins Homeyard
- Executive Creative Director Ben Clapp
- Senior Art Director Tom Charter
- Senior Copywriter Ivo Lazarov
- Senior Designer Tim Vukcevic
- Designer Sarah Goodman / Designer
- Director Aria Shahrokhshahi
- Executive Producer Dominic Thomas
- Executive Producer Laura Hegarty
- Producer Malachy McAnenny
- Production Designer Sasha Hilton
- DP Jaime Ackroyd
- DP Kai Blamey Nguyen
- DP Jack Exton
- Post Producer/Head of Post Production Phoebe Armstrong Beaver
- Editor Sam Rice-Edwards
- Editor Jack Foster
- Edit Assistant Bruna Mandredi
- Senior VFX Producer Matthew Squires
- VFX Supervisor Pete Smith
- 2D Lead Leo Weston
- VFX Designer Stephen Ross
- Executive CGI Producer Greg White
- CGI Producer Katie Gillard
- CGI/AI Lead Phil Roberts
- Color Producer Grace Conway
- Colorist John O'Riordan
- Color Assistant Alex Cameron / Colorist
- Sound Designer James Utting
- Audio Creative Director Anthony Moore
- Audio Producer Max Doran-Bown
- Music Supervisor Maiken Silverup
- Production Services Executive Producer Michelle O'Brien
- Production Services Producer Eleanor Stonehouse
- Casting Martin Gibbons
- Talent Harry Kane
- Talent Bukayo Saka
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Object & Animal
- Director Hugh Mulhern
- Ad Agency Digitas/London
- Editing The Assembly Rooms
- VFX Time Based Arts
- CGI ELMNTL
- Color Pundersons Gardens
- Sound Factory Studios/London
- Music Supervision Wake The Town
- Production Services Sugar Free TV
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Associate Creative Director George Coyle
- Associate Creative Director Sam Simmonds
- Associate Creative Director Josh Steele
- Head of Design James Crickmore
- Senior Designer James Goodwin Davies
- Senior Designer Shona Macleod
- Lead Designer Simon Hadassi
- Senior Motion Designer Blake Hart-Wilson
- Lead Motion Designer Marco Balducci
- Designer Conor MacLeay
- Head of Production (HP) Rachel Solomon
- Associate Executive Producer Rosie Nolan
- Junior Producer Josh Clark
- Junior Producer Jessica Watkins Homeyard
- Executive Creative Director Ben Clapp
- Senior Art Director Tom Charter
- Senior Copywriter Ivo Lazarov
- Senior Designer Tim Vukcevic
- Designer Sarah Goodman / Designer
- Director Aria Shahrokhshahi
- Executive Producer Dominic Thomas
- Executive Producer Laura Hegarty
- Producer Malachy McAnenny
- Production Designer Sasha Hilton
- DP Jaime Ackroyd
- DP Kai Blamey Nguyen
- DP Jack Exton
- Post Producer/Head of Post Production Phoebe Armstrong Beaver
- Editor Sam Rice-Edwards
- Editor Jack Foster
- Edit Assistant Bruna Mandredi
- Senior VFX Producer Matthew Squires
- VFX Supervisor Pete Smith
- 2D Lead Leo Weston
- VFX Designer Stephen Ross
- Executive CGI Producer Greg White
- CGI Producer Katie Gillard
- CGI/AI Lead Phil Roberts
- Color Producer Grace Conway
- Colorist John O'Riordan
- Color Assistant Alex Cameron / Colorist
- Sound Designer James Utting
- Audio Creative Director Anthony Moore
- Audio Producer Max Doran-Bown
- Music Supervisor Maiken Silverup
- Production Services Executive Producer Michelle O'Brien
- Production Services Producer Eleanor Stonehouse
- Casting Martin Gibbons
- Talent Harry Kane
- Talent Bukayo Saka
Ahead of this summer’s football tournament, mobile network and lead partner of the Home Nations Football Associations, EE, has launched this uplifting campaign, Yes Boys, to help young boys navigate growing up online.
At the heart of the initiative is a touching film directed by Hugh Mulhern and Aria Shahrokhshahi through Object & Animal, set to Underworld’s 90s classic, Born Slippy. Placing the toxic effects of the manosphere front and centre, the spot contrasts the pull of harmful online influences with the positive role football communities can play on and off the pitch alongside a unifying rallying cry of “Yes Boys!”
Created by a cross-agency team from Publicis Groupe; including Saatchi & Saatchi and Digitas, the wider platform celebrates football communities as a powerfully positive tool against harmful internet content, with EE equipping parents, coaches and young people with the skills to navigate these pressures.
