Boots' present obsession
The perfect gifts inspire some less-than-perfect behaviour in WPP's joyful spot from Biscuit Filmworks' Phoebe Arnstein.
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Credits
View on- Agency WPP/London
- Production Company Biscuit Filmworks/UK
- Director Phoebe Arnstein
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Credits
View on- Agency WPP/London
- Production Company Biscuit Filmworks/UK
- Director Phoebe Arnstein
- Editing Trim
- Post Production/VFX/Sound Gramercy Park Studios
- Color Time Based Arts
- Chief Creative Officer Ryan McManus
- Deputy Chief Creative Officer Simon Lloyd
- Creative Director Gary Arnold
- Creative Director Christian El Asmar
- Creative Nathan Burley
- Creative Hanri Le Roux
- Creative Charlie Hallam
- Creative Max Sizeland
- Creative Frances Cooke
- Creative Ross Hanson
- Executive Producer Susie Innes
- Senior Producer Alexis Myers
- Producer Gustav Geldenhuys
- DP Michal Dymek
- Editor Peter Sciberras
- Executive Post Producer Robson Yeo
- VFX Mark Beardall
- Color Producer Thea Dagnaud
- Colorist Ruth Wardell
- Sound Sam Cross
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Credits
powered by- Agency WPP/London
- Production Company Biscuit Filmworks/UK
- Director Phoebe Arnstein
- Editing Trim
- Post Production/VFX/Sound Gramercy Park Studios
- Color Time Based Arts
- Chief Creative Officer Ryan McManus
- Deputy Chief Creative Officer Simon Lloyd
- Creative Director Gary Arnold
- Creative Director Christian El Asmar
- Creative Nathan Burley
- Creative Hanri Le Roux
- Creative Charlie Hallam
- Creative Max Sizeland
- Creative Frances Cooke
- Creative Ross Hanson
- Executive Producer Susie Innes
- Senior Producer Alexis Myers
- Producer Gustav Geldenhuys
- DP Michal Dymek
- Editor Peter Sciberras
- Executive Post Producer Robson Yeo
- VFX Mark Beardall
- Color Producer Thea Dagnaud
- Colorist Ruth Wardell
- Sound Sam Cross
Where many campaigns focus on the joy of togetherness or the importance of family in the festive season, Boots' new film instead turns its attention to the real meaning of Christmas: presents.
Following a trio of lucky ladies for whom Santa has been particularly insightful, For Gifts They’ll Really Love sees initial delight turn into borderline obsession, including cat-like hissing, street-based spritzing and a poorly planned portrait.
Choosing comedy over sentiment, WPP's campaign, directed by Biscuit Filmworks' Phoebe Arnstein, brings the brand's new Give it Some Boots platform to life by tapping into the slightly unhinged joy of getting exactly what you wanted.
“Boots has long played a special role in Christmas gifting,” says Charlotte Lock, chief marketing officer at Boots, “but we want to keep surprising people and give them new reasons to choose us. We want to redefine what people expect from Boots at Christmas and be the destination for the gifts people genuinely want to receive, with incredible brands, brilliant choice and exceptional value whatever your budget. The best gifting is about really knowing someone. When we get it right, the excitement lasts far beyond Christmas morning – it becomes the gift they use constantly, talk about and wonder how they ever lived without.”
“Our new ‘Give it Some Boots’ brand platform is about showing up with more confidence, energy and personality,” continues Lock. “It’s a bolder and more contemporary expression of Boots, designed to make everything we do feel distinctive, memorable and unmistakably ours.”
“Instead of following the conventions of Christmas advertising,” says Simon Lloyd, deputy chief creative officer EMEA at VML, “we wanted to turn up the things that only Boots can really own – incredible beauty products, the thrill of discovery and the very human obsession that happens when you find something you absolutely love, all with our fresh energy, style and attitude. This allowed us to be braver, from the comedic script down to the deliberate music choice.
"This isn’t simply a new Christmas campaign; it’s the next statement of intent for Boots and the kind of work we want Boots to become known for.”
