Boadicea releases a sun-drenched spot
The luxury perfume brand launches a new fragrance Lannosea with a lush campaign directed by The Romantix.
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Produced by Art Practice, this visually stunning ad for Boadicea was created by BAFTA-nominated directors The Romantix.
Drawing inspiration from the brand’s history and Lannosea, the warrior queen's daughter believed to have sparked Boadicea’s revolution, they reimagined Lannosea as the sun; a catalyst for transformation and a force powerful enough to leave an everlasting mark.
The resulting film is a layered and luminous world where dreamlike live-action imagery distorts like memory and melts into paint animations, each frame crafted by hand. The layering of light and paint mirrors the fragrance’s notes, a visual metaphor of artistry, complexity and the feelings only scent can awaken.
Through a tender voiceover, the film speaks of love, transformation and connection that never fades. Nostalgic yet contemporary, it balances myth with personal intimacy, and craft with emotion. A poetic homage to summer.
Credits
View on-
- Production Company Art Practice
- Director The Romantix
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Credits
View on- Production Company Art Practice
- Director The Romantix
- Post Production Time Based Arts
- VFX Producer Mia Saunders
- VFX Supervisor Jamie Crofts
- Colorist Ruth Wardell
- Creative Director The Romantix
- Producer Will Parnall
- DP Tim Green
- Editor The Romantix
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Art Practice
- Director The Romantix
- Post Production Time Based Arts
- VFX Producer Mia Saunders
- VFX Supervisor Jamie Crofts
- Colorist Ruth Wardell
- Creative Director The Romantix
- Producer Will Parnall
- DP Tim Green
- Editor The Romantix
