Betano x AC Sparta Praha launch new campaign

Prague-based Milk & Honey Films has teamed up with Athens agency Another Circus on a visually arresting new campaign for Betano x AC Sparta Praha, directed by Mattia Molinari, one of the newest talents now represented by Milk & Honey’s expanding roster of directors.

Known for his subculture-infused aesthetic and raw visual energy, Molinari crafts a short film that moves beyond conventional sports advertising. Shot in cinematic black-and-white with flashes of crimson and orange, the piece channels the strength and unity of Sparta’s community through the theme of lifting up. A live horse at the heart of the film adds authenticity and visceral power, a symbol of instinct and resilience over stylised artifice.

“This piece is about transformation and resilience,” says Executive Producer Monika Soukup. “When clients embrace creative risk, it opens the door to truly distinctive work.”

The collaboration marks a creative milestone for both brand and director, and comes as Milk & Honey Films continues to broaden its creative scope, now representing a new wave of bold, international filmmakers alongside its acclaimed production work.