Bine Bach's soap hopera
In a cheeky spot for Norwegian circular refill service På(fyll), some shoppers find a slippery solution to plastic waste.
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Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Bine Bach
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Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Bine Bach
- Creative Kasper Tuvnes
- Creative Jens Bjorklund
- Executive Producer Magne Lyngner
- Producer Oystein Dyb
- Production Manager Ida Nilsen
- DP Jonas Blond
- VFX Supervisor Ola Jacob Nestande
- Music Mads Bergland
Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Bine Bach
- Creative Kasper Tuvnes
- Creative Jens Bjorklund
- Executive Producer Magne Lyngner
- Producer Oystein Dyb
- Production Manager Ida Nilsen
- DP Jonas Blond
- VFX Supervisor Ola Jacob Nestande
- Music Mads Bergland
Thomas Edison once said that "vision without execution is hallucination", meaning that an idea is only really viable if there's a way to achieve it.
Well someone probably should have told that to the cheeky genies at the heart of På(fyll)'s playful film Imagine A World Where Detergent Doesn’t Come In Plastic Containers, in which the titular fantasy comes to striking life... with a somewhat slippery conclusion.
Playing on the genuinely sensible concept of regular refills, agency Anorak and Bacon director Bine Bach take a stylishly silly route, seeing poor punters frozen in a moment of hesitation before hitting the deck.
