BHLA’s kitchen confidential
Canadian agency Broken Heart Love Affair sets out its mission to make authentic work via a witty film about a cook with a secret.
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Credits
View on- Agency Broken Heart Love Affair/Toronto
- Production Company Drip Studio
- Director Abigail Ballanger
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Credits
View on- Agency Broken Heart Love Affair/Toronto
- Production Company Drip Studio
- Director Abigail Ballanger
- Chief Creative Officer Todd Mackie
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Denise Rossetto
- Creative Director Marty Hoefkes
- Creative Director Michael Morelli
- Senior Art Director Matt Howe
- Executive Producer Erica Metcalfe
- Junior Producer Alexandra Kotschorek
- Executive Producer Emily Smillie
- Executive Producer Mackenzie Goodwin
- Editor Aaron Dark
- Colorist Patrick Samaniego
- Executive Producer Kristen Van Fleet
- Executive Audio Producer Kelly McCluskey
- Music Supervisor Rich Hamilton
- Audio Mixer Eric Hulme
- Casting House Mann Casting
- DP Dennis Grishnin
- Creative Director Ali Willa Milner
- Casting Director Steven Mann
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Credits
powered by- Agency Broken Heart Love Affair/Toronto
- Production Company Drip Studio
- Director Abigail Ballanger
- Chief Creative Officer Todd Mackie
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Denise Rossetto
- Creative Director Marty Hoefkes
- Creative Director Michael Morelli
- Senior Art Director Matt Howe
- Executive Producer Erica Metcalfe
- Junior Producer Alexandra Kotschorek
- Executive Producer Emily Smillie
- Executive Producer Mackenzie Goodwin
- Editor Aaron Dark
- Colorist Patrick Samaniego
- Executive Producer Kristen Van Fleet
- Executive Audio Producer Kelly McCluskey
- Music Supervisor Rich Hamilton
- Audio Mixer Eric Hulme
- Casting House Mann Casting
- DP Dennis Grishnin
- Creative Director Ali Willa Milner
- Casting Director Steven Mann
Titled If It’s Not Made With Love, this amusing spot created by Broken Heart Love Affair expresses the agency’s remit to bring a passion for advertising back to consumers, clients and the creative community.
Dripping with the nostalgic charm of a real Italian kitchen scene, complete with operatic score, the campaign, directed by Abigail Ballanger through Drip Studio, depicts a woman whose desire to prepare a delicious authentic meal for her husband seems to be on the wane.
Covertly resorting to serving him up a microwaved ‘Just Like Nonna’s’ frozen lasagne, it seems what she’d really like to do is say to her hungry hubby is… "pasta la vista baby."
