Base stealing action with Bobby Baseball

In a series of spots fit for late night TV, if that late night were sometime in the 80’s...

The Kansas City Royals released an ad campaign to release the Opening Day MLB exclusive “Bobby Baseball's Bobblehead” a one-day only bobblehead recreation of fan-favourite shortstop Bobby Witt Jr.

Kansas City Royals – Bobby Baseball

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Agency Client Direct

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Credits

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Agency Client Direct
Music Butter Music & Sound
Chief Creative Officer/Composer Andrew Sherman
Executive Creative Director Dan Zank
Executive Music Producer Renee Masse
Music Producer Becky Mathai
Composer Nat Jenkins
Brand Innovation & Agency Lead Tony Snethen

Group Director, Branded Content & Innovation Scott Lichtenauer
Executive Producer Jeff Piper
Senior Motion Graphics Designer Brandon Todd

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With original music by BUTTER Music and Sound composers Nat Jenkins and Founder Andrew Sherman, respectively, the ads recreate the title cards and commercial breaks you might have enjoyed during a childhood Saturday afternoon, right down to the catchy thematic jungles evocative of Cheers, Full House, and other classics.

Base Stealing Action! was produced and edited by Outrider.

The toy joins the latest in a line of Kansas City Royals bobbleheads by the team, joining the decades-long craze in 2002.