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Chill on shuffle with Coors Light
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Coors Light is announcing a new Chill on Shuffle music platform headlined by music artists Lainey Wilson, Shaboozey, Yandel and Mt. Joy.
There's nothing more chill than kicking back, pressing shuffle and enjoying your perfectly curated playlist with an ice-cold Coors Light.
That's why Coors Light is launching the new Chill on Shuffle platform, featuring breakthrough artists in music: Lainey Wilson, Shaboozey, Yandel and Mt. Joy to bring the ultimate pairing of beer and music to more fans. The new campaign on Instacart is guaranteed to deliver mountain cold refreshment to listening parties nationwide.
The Coors Light x Instacart activation is part of Coors Light's new Chill on Shuffle music platform, aimed to bring music to life everywhere with Coors Light as the ultimate amplifier of chill. Shuffle is the chillest way to listen to music, where Lainey fans find their inner Shaboozey fan and where Mt. Joy fans become Yandel fans. Because when the music is on shuffle, the chill is on repeat.
Now through May 30, fans who search "Coors Light on Shuffle" on the Instacart app in eligible states will be brought to a secret landing page to click to enter for a chance to win unique prizes that amplify any music experience.
Credits
View on- Agency Droga5/New York
- Executive Creative Director Giancarlo Rodas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Executive Creative Director Giancarlo Rodas
"The only thing that could make Coors Light more refreshing would be pairing it with the music that helps you feel your chillest, whether that's at a country music festival or listening to reggaetón with friends," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "Chill on Shuffle delivers a new way to experience music all summer long and offers fans a chance to win experiences featuring our talent partners."
"Spotlighting Coors Light's Chill on Shuffle' experience underscores how Instacart can deliver both convenience and delight to consumers in innovative ways as they stock up and get ready to kick off a Summer of fun," said Stephanie Paturzo Swingle, Senior Director of B2B Marketing at Instacart. "Our grocery technology makes it easier than ever for fans to enjoy cold refreshments, all while enjoying their favourite music moments."
"Coors Light’s “Choose Chill” brand platform needed to be deeply woven into the fabric of our music program, and this partnership with Instacart shows that shuffling is the chillest way to enjoy music,” said Giancarlo Rodas, Executive Creative Director, Droga5 New York. “No matter what song is playing, Coors Light is the perfect companion. And this summer, you can find one that pairs perfectly with your vibe, because no two Coors Lights are the same."
