Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
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Credits
View on- Agency TBWA\Media Arts Lab/Shanghai
- Production Company ProFilms
- Director Zhang Da Peng
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Credits
View on- Agency TBWA\Media Arts Lab/Shanghai
- Production Company ProFilms
- Director Zhang Da Peng
- Post Production Heckler/Shanghai
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company ProFilms
- Director Zhang Da Peng
- Post Production Heckler/Shanghai
Created by TBWA/Media Arts Lab, Apple China's iPhone privacy campaign enters its fourth year with a fun hero film directed by Zhang Da Peng, through ProFilms, and starring beloved Chinese comedian Yue Yunpeng.
Known as a master of the traditional art of crosstalk (aka Xiàngsheng, a rapid, bants-style dialogue) the comic appears as a man who’s accidentally downloaded an app that’s personified as a cheeky lass who keeps pushing for access to his contacts, location, and more. Ultimately, an Apple specialist steps in to show him the wonders of iPhone's App Permission features that helps him control his data.
The humour is much enhanced by a delightfully dotty soundscape.
