Apple China launches Great Ideas Start Here campaign
The works comes courtesy of Agency TBWA\Media Arts Lab/Shanghai.
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Apple is launching the latest chapter of Great Ideas Start Here, its global Mac platform, timed to the start of college season in China, the days just after exams when students have the headspace to start building something new.
The hero 30-second film follows five students across journalism, robotics, industrial design, electronics and information engineering, and multimedia entertainment as they navigate the fast-moving path from idea to execution. Mac is the tool that keeps up with every pivot.
The film features MacBook Air, MacBook Pro, and MacBook Neo. Shot on college campuses in China, the campaign launches on June 15 across digital and social, timed to the days immediately following exams when students have the headspace to begin working on their next great idea.
Credits
View on- Agency TBWA\Media Arts Lab/Shanghai - Shanghai, China - Production Company
- Production Company Shooting Gallery/China
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Credits
View on- Agency TBWA\Media Arts Lab/Shanghai - Shanghai, China - Production Company
- Production Company Shooting Gallery/China
- Post Production Heckler/Shanghai
- Sound Design Zoetic Shanghai
- Composer Charles Monnet
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Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai - Shanghai, China - Production Company
- Production Company Shooting Gallery/China
- Post Production Heckler/Shanghai
- Sound Design Zoetic Shanghai
- Composer Charles Monnet
