Andrea Love spins a crafty new ID for Coachella

Rich with felty feels and wooly whimsy, Andrea Love's charming film for this year’s Coachella combines the date announcement, icons for the website, hologram projector designs, and a series of vignettes into two minutes of fuzzy wonderment. 

Coachella – which marks its 25th anniversary this year – is known for its celebration of music, creativity and art in many forms. 

Hornet Executive Producer Jo Arghiris commented: “When the festival's promoter, Goldenvoice, reached out to Hornet, it was clear that Coachella’s dedicated focus on artistry and craft would extend to these films. That desire to lean into something handmade – something truly tactile and visceral– made this creatively open brief even more fulfilling and purposeful. Equal parts playful and nostalgic, our goal was to make the audience ‘feel’ that festival magic and enjoy making memories that would last a lifetime. Andrea was the perfect choice to bring this all to life.”