AMD finds the Tool to bring its AI to life
Created to kick off the technology company's CES 2026 presentation, the gen-AI film from Tool of North America showcases the multitude of ways life may well be changing.
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- Production Company Tool of North America
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Credits
View on- Agency Client Direct
- Production Company Tool of North America
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Credits
powered by- Agency Client Direct
- Production Company Tool of North America
If you're making a film that tries to explain the way that AI technology is going to change the world, it's probably a no-brainer that you should use AI technology in its creation.
To open its CES 2026 presentation, AMD screened an AI-produced film ahead of Chair and CEO Dr Lisa Su taking the stage - a first-person journey through AI’s growing presence in everyday life, brought to the screen by Tool of North America.
Keen to emphasise the 'conceived by creatives' origin, the film suffers a little from the inherent generic nature of GenAI filmmaking, but is nonetheless an impressive showcase of how far the tech has come.
