Amazon delivers a prom to remember
An elderly couple relive their glory days in this sweet spot with surprising depth from Droga5 and Lance Acord.
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Credits
View on- Agency Droga5/London
- Production Company Park Pictures/London
- Director Lance Acord
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Credits
View on- Agency Droga5/London
- Production Company Park Pictures/London
- Director Lance Acord
- Editor Trim
- VFX Time Based Arts
- Producer Josh Sanders
- Producer Manon Rees
- Chief Creative Officer David Kolbusz
- Creative Ethan Bennett
- DP Lance Acord
- Executive Producer Stephen Brierley
- Executive Producer Sophie Hubble
- Executive Producer Scott Howard
- Executive Producer Jackie Kelman Bisbee
- Executive Producer Caroline Kousidonis
- Production Designer James Chinlund
- VFX Producer Sian Jenkins
- VFX Producer Sean Ewins
- Colorist Daniel de Vue
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Credits
powered by- Agency Droga5/London
- Production Company Park Pictures/London
- Director Lance Acord
- Editor Trim
- VFX Time Based Arts
- Producer Josh Sanders
- Producer Manon Rees
- Chief Creative Officer David Kolbusz
- Creative Ethan Bennett
- DP Lance Acord
- Executive Producer Stephen Brierley
- Executive Producer Sophie Hubble
- Executive Producer Scott Howard
- Executive Producer Jackie Kelman Bisbee
- Executive Producer Caroline Kousidonis
- Production Designer James Chinlund
- VFX Producer Sian Jenkins
- VFX Producer Sean Ewins
- Colorist Daniel de Vue
Capturing a lifetime's worth of emotion in a sprightly 60 seconds, Lance Acord's lovely Prom for Amazon leans heavily on the memory-jogging power of music.
Telling the tale of a young couple as they indulge in an adoration-filled sway to I Only Have Eyes For You by The Flamingos in an Enchantment Under The Sea-style setting, the film then cuts to 'now', showing the same couple reliving the moment in their home.
So far so sweet, but where Droga5 and the Park Pictures director's spot really shines is in the subtleties - a heartbreaking moment hinting at the failing memory of the elderly woman bringing all of the feels - which, combined with some lovely art direction and grading, makes for a piece that delivers more than first appears.
