ALS sufferers give pain the finger
Genuine people living with the condition, also known as Lou Gehrig's disease, show impactful defiance in Fred & Farid Paris’ powerful campaign for ARSLA.
)
Credits
View on- Agency Fred & Farid/Paris
- Production Company Positive Films
- Director Hannah Rosselin
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Fred & Farid/Paris
- Production Company Positive Films
- Director Hannah Rosselin
- Finishing EG+
- Sound Design Benzene
- Creative Director Yann Rougeron
- Copywriter Edouard Delcourt
- Art Director Pauline Lesage
- Producer Erinn Lotthe Guillon
- Executive Creative Director Olivier Lefebvre
- Tv Producer Maud Whittle
- Tv Producers Clementine Pinsec Glaoui
- Production Designer Samuel Begis
- DP Edouard Le Grelle
- Picture Post Production Paume Paris
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Paris
- Production Company Positive Films
- Director Hannah Rosselin
- Finishing EG+
- Sound Design Benzene
- Creative Director Yann Rougeron
- Copywriter Edouard Delcourt
- Art Director Pauline Lesage
- Producer Erinn Lotthe Guillon
- Executive Creative Director Olivier Lefebvre
- Tv Producer Maud Whittle
- Tv Producers Clementine Pinsec Glaoui
- Production Designer Samuel Begis
- DP Edouard Le Grelle
- Picture Post Production Paume Paris
For many of us, giving someone or something the middle finger is a throwaway (albeit hopefully seldom) gesture, but that’s not the case for those with ALS.
The condition, also known as Lou Gehrig’s disease, strips people of muscle control and the ability to perform even the most basic physical movements, making the acts of defiance in this simple yet impactful spot from Fred & Farid Paris for ARSLA, France’s leading ALS organization, all the more important.
The 45-second film, Andy' finger for hope, directed by Hannah Rosselin through Positive Films, presents genuine sufferers performing the action either solo or with the help of loved ones and carers.
Adding to the impressive qualities of the film, the soundtrack was composed by influential French hip-hop producer Pone, who has lived with ALS for a decade and, unable to use his hands, generates music entirely through eye-tracking software.
