Let off steam with a Big Towel
The mobile wood-fired sauna brand releases a surreally sweaty campaign that answers a philosophical query with a surprise twist.
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Credits
View on- Agency Friendly City Creative Club
- Production Company Ghost Robot
- Director Alex Markman
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Unlock full credits and more with a shots membership
Credits
View on- Agency Friendly City Creative Club
- Production Company Ghost Robot
- Director Alex Markman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Friendly City Creative Club
- Production Company Ghost Robot
- Director Alex Markman
This intriguing spot for Big Towel sauna company poses a question beloved by Buddhists, philosophers and fans of the Matrix – how real is the reality we are witnessing?
Created by Friendly City Creative Club, with a steamy film directed by Alex Markman through Ghost Robot, the ad presents observers pondering an existence that is possibly a representation of the world as we apprehend it – but could also be an illusion.
In which case, don’t sweat the small stuff, the large stuff or indeed anything, just sweat the real sweat you get in a cosy sauna.
