Adam DeVine’s got Cirkul for the Super Bowl

Actor, Writer and Comedian Adam DeVine is doing some Game Day shopping for his wife, Chloe (who appears as herself), in You Got Cirkul? the hydration brand Cirkul’s first foray into Super Bowl advertising.

The spot was written by Cirkul co-founders Garrett Waggoner (CEO) and Andy Gay (President), directed by Peter Berg, and edited by partner/editor Einar of Union.

Cirkul is going big, to the tune of 100,000 Starter Kits given away as part of the campaign.

Cirkul – You Got Cirkul

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Agency Client Direct
Production Company Film 47
Director Peter Berg

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Credits

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Agency Client Direct
Production Company Film 47
Director Peter Berg
Executive Producer Matthew Goldberg
Executive Producer Elizabeth Rogers
Editing Union Editorial
Editor Einar Thorsteinsson
Assistant Editor Joe Schiffer

Executive Producer Joe Ross
Executive Producer Michael Raimondi
Finishing Hunter (In-House at Union Editorial)
VFX Artist Maury Rosenfeld
VFX Producer Logan Aries
Graphic Artist Mannix Rickenbacher
Colorist Stefan Sonnenfeld
Color Producer Wesley Lewis

Sound Designer/Audio Mixer Milos Zivkovic
CEO/Co-Founder Garrett Waggoner
President/Co-Founder Andy Gay
Chief Marketing Officer Steve Battista
Director of Content Chris Gronau
Producer Mary Livingston
Production Designer Page Buckner
Art Director Simon Morgan

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In the commercial, DeVine embarks on a frantic journey to find a Cirkul water bottle for his wife. As he searches desperately throughout the town, he inadvertently places an order for 100,000 bottles using his phone’s AI.

The comedic narrative not only highlights the hydration brand's unique product offering - innovative flavor cartridges designed for reusable water bottles, but also showcases the lengths that fans will go to for hydration.

“Editing Cirkul’s first Super Bowl commercial was a blast,” says Einar. “Working with the passionate team at Eagle Eleven and with our fantastic Cirkul clients was a privilege from start to finish. They made it easy to bring their vision to life.”