Evan Bourque delivers a cinematic spectacle for Netflix and Amazon's Fire TV
New Secrets spot for Amazon Fire TV and Netflix is created by Mirimar and SixTwentySix.
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Independent, award-winning creative agency Mirimar, SixTwentySix, and director Evan Bourque have teamed up to create Secrets, a captivating commercial spot that seamlessly blends sharp humour, innovative VFX, and cinematic storytelling.
This campaign marks an action-packed creative collaboration between two entertainment powerhouses, Netflix and Amazon Fire TV.
At the heart of the new spot is a witty premise: The new Amazon Fire TV Omni Mini-LED Series isn’t just a TV… Drawing inspiration from the secret-agent intrigue of spy genre films, the spot transforms an unsuspecting suburban dad’s mundane life into an exhilarating espionage adventure. As the masks come off, literally and figuratively, the ad delivers both laughs and awe, underscoring the “smart” in smart technology.
“This spot needed to feel like a movie, not a commercial,” says director Evan Bourque. “Thanks to an incredibly talented team, we achieved that. Every creative detail, from the cinematic lighting to the seamless VFX, reflects the level of quality you expect from a top tier world class production.”
Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company SixTwentySix Productions
- Director Evan Bourque
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Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company SixTwentySix Productions
- Director Evan Bourque
- Partner/Executive Producer Austin Barbera
- Executive Producer/Head of Production Jonny Edwards
- Post Producer Joaquin Villalobos
- Creative Lead Rhys Hillman
- Creative Producer Lead Nick Feder
- Creative Producer Michelle Shapiro
- Chief Creative Officer/Co-Founder John McKelvey
- Executive Creative Director Nick Morrissey
- Creative Director, Art Christopher Wong
- Creative Director, Copy Kris Mead
- Executive Producer Bill Berg
- Senior Producer Michael Schroepfer
- Line Producer Brian Bell
Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company SixTwentySix Productions
- Director Evan Bourque
- Partner/Executive Producer Austin Barbera
- Executive Producer/Head of Production Jonny Edwards
- Post Producer Joaquin Villalobos
- Creative Lead Rhys Hillman
- Creative Producer Lead Nick Feder
- Creative Producer Michelle Shapiro
- Chief Creative Officer/Co-Founder John McKelvey
- Executive Creative Director Nick Morrissey
- Creative Director, Art Christopher Wong
- Creative Director, Copy Kris Mead
- Executive Producer Bill Berg
- Senior Producer Michael Schroepfer
- Line Producer Brian Bell
The campaign’s creative brilliance is the result of close collaboration. The project came to life under the lens of cinematographer Casey Stolberg and the meticulous vision of SixTwentySix’s VFX supervisor Ashlyn Des Roches. From the intricate crafting of the masks to the masterful post-production, the commercial pushed boundaries to deliver a polished and immersive viewing experience.
"The success of this spot relied heavily on the visual effects," explains Bourque. "The flawlessly executed masks truly elevate the concept and create a mesmerising experience for the viewer. The VFX team went above and beyond, and it truly shows in the final product.”
Unique in its comedic approach, Secrets leans into fresh, unfiltered humour that stands out in today’s advertising landscape. “Comedy in commercials can often play it safe, but this team wasn’t afraid to push boundaries,” Bourque adds. “It’s a testament to the trust and creativity of everyone involved.”
With its thrilling narrative, innovative execution, and a dash of spy-worthy mischief, Secrets captures the essence of a blockbuster while reminding audiences that the Amazon Fire TV Omni Mini-LED Series is smart tech disguised as a TV.
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