poppi takes centre stage in new commercial

The overthinking. The second-guessing. The compromise. It’s a familiar song. But thanks to poppi, those feelings are now a thing of the past. From the big game to the drive-through, poppi is a better-for-you alternative that will finally fully satisfy that soda craving.

poppi, the prebiotic soda brand revolutionising soda for the next generation, made a splashy return to the Super Bowl this year with their new Soda Thoughts TV commercial. A compilation of relatable everyday moments, poppi reminds consumers that a better soda exists, and can be enjoyed any time without second thoughts.

The soda of the next generation requires voices from the next generation which is why poppi is proud to work with some of the biggest creators in the game, existing brand partners like poppi investor and social media powerhouse Alix Earle, comedian Jake Shane, and star of Love Island USA Rob Rausch on this campaign.

Poppi – Soda Thoughts

Credits

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Agency Virtue Worldwide/New York
Production Company RadicalMedia/USA
Director Dave Meyers

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Credits

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Agency Virtue Worldwide/New York
Production Company RadicalMedia/USA
Director Dave Meyers
Executive Producer Jim Bouvet
Editing Cartel
Editor Eddie Ringer
Executive Post Producer Evyn Bruce
VFX/Motion Graphics/Finishing Transformer

VFX Transformer
VFX Supervisor Casey Price
Color Ethos Studio
Colorist Dante Pasquinelli
Post Producer Nat Tereshchenko
Sound Design/Audio Mix Sound Lounge
Audio Mixer Justin (Sal) Kooy
Producer Matt Smith

Music Get Music
Creative Director/Art Director Katy Jones
Senior Art Director Lena Laque-Almond
Senior Copywriter Shakyra Moore
Creative Director Kyle Lynah
Group Creative Director Nari Kim
Chief Creative Officer Chris Garbutt
Head of Production Jill Rothman

Executive Producer Celia Williams
Associate Producer Paulina Schaefer
Executive Creative Director Heather McTavish
Producer Dave Bernstein
DP Scott Cunningham
Post Producer Ivannah Flores
Producer Emily Stave
Post Producer Emily Stave

Music Supervisor Susan Schwartz

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“There is no bigger soda moment than the Super Bowl, and we’re thrilled to have been a part of it for the second year in a row,” says poppi Co-Founder Allison Ellsworth. “This is the biggest way to reach a mass audience and introduce new fans to the poppi brand. We wanted to show people that they have better soda options, and continue to engage with our community by amplifying some of their favorite creators.”

For the second year, the creative was developed in partnership with VIRTUE Worldwide, and Tinuiti served as the brand's media partner. The commercial was directed by Dave Meyers, one of the industry’s most prolific and sought-after commercial & music video talents.

“In last year’s Super Bowl spot we introduced the future of soda and put a stake in the ground that poppi is THE better-for-you-soda,” said Nari Kim, Group Creative Director of VIRTUE Worldwide. This year we wanted to go a little deeper with a powerful consumer insight. We’ve all been there… when you’re at the movies, at a party, ordering a burger…and you just really want a soda. But you get stuck in an analysis paralysis because you think soda isn’t good for you. Cue poppi. It not only tastes great, but it’s a better soda, so you can have your burger and soda too. And we’re really excited to show the world what that looks like."