Share

Lindex – Underwear for Life

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

SMUGGLER director Fiona Jane Burgess has brought her impactful, female-focussed perspective to this affecting spot for Swedish fashion brand Lindex. 

The heartfelt film, titled Underwear For Life, captures the emotional twists and turns of a woman's life from her early teens to menopause. Through her sensitive storytelling, Burgess presents cinematic snapshots of milestone life events bookended by moving, intergenerational bonding moments. 

In this raw and honest depiction of womanhood, the brand authentically portrays the importance of underwear that supports women's changing needs. 

Share