New Renault Campaign Takes a Different Path

French agency Publicis Conseil has just released a new, digital first campaign for Renault which showcases its 'crossover' vehicles. 

Focussing on the Kadjar, Captur and Koleos models, the campaign comprises a number of elements and executions which aim to highlight the brand's ethos of 'taking a different path'.

Online branded content films include one featuring model Izabel Goulart [top] in which she rediscovers her love of boxing, and another starring Shazam founder, Chris Barton [below], both directed by Matt Charlant through Prodigious. 

There is also a TVC campaign, directed by Martin Werner, through HENRY, which includes a spot about a man who has the name Julia tattooed on his arm and his search to find a replacement Julia after his initial, true love leaves him [below]. That spot is also supplemented by a digital campaign which expands the storyline [bottom], which is helmed by Agus Berruezo.

“We wanted to demonstrate with Renault [that] owning a Crossover is a way of life, working as well in the big life-changing moments, as in small everyday moments," says Marcelo Vergara, ECD of Publicis Conseil. "But sometimes when we take an alternative road, our lives can be enriched by making us see things from a fresh perspective.”

Other films in the campaign include a conflicted bride and divorcing couple who are definitely on more than speaking terms.