BMB Help Protect Us from 'Poisoned Playgrounds'

950 schools are either near or next to roads that have harmful levels of pollution. For such a stark statistic, you need a stark campaign, and that is exactly what BMB have produced for environmental law charity ClientEarth.

With Poisoned Playgrounds, the agency represent the impact of this fact with a defining, memorable image of children playing while wearing gas masks. Gas-masked kids will feature on billboards in the UK's most polluted cities; Birmingham, Cardiff, Derby, Glasgow, Leeds, London, Manchester and Southampton. These will also be joined by a hero film [above], directed and produced by Good Boy Wolf.

The visuals, shot with children from two London primary schools in high-pollution areas, are also joined by a website where you can type in a postcode and see nearby illegally polluted roads.

Creative Harry Boothman who created the campaign together with Jenny Piggott after discovering that Brixton Road, which he runs down everyday, breached annual air pollution levels in only five days, said of Poisoned Playgrounds, “everybody deserves the right to clean air and it’s an issue which has been too low down the agenda for too long. The statistics are quite frightening and it’s time that we wake up to the reality of the situation before it is beyond our control.”