The Top 22 Commercials Ever According to the Emmys
Every advert that has won the Primetime Emmy Award for Outstanding Commercial from 1997 to the present day.
As the Emmys awarded their latest Primetime Emmy Award for Outstanding Commercial to JohnxHannes and Smuggler's CallingJohnMalkovich.com on Sunday, the agency's ad became the 22nd winner of the prize.
As some of the previous winners include all-time great ads for Apple, Old Spice and Nike, we thought it was a perfect time to take a trip back through advertising history to find every commercial that took the prize home. See them all below.
1997 - HBO: Chimps
Agency: BBDO
Production Company: Pytka
1998 - Apple: Think Different
Agency: TBWAChiatDay
1999 - snap.com: New Friend
Agency: NBC On-Air Promotions
Production Company: Gartner
2000 - Nike: The Morning After
Agency: Wieden+Kennedy
Production Company: Propaganda/Satellite
2001 - PBS: Photo Booth
Agency: Fallon Minneapolis
Production Company: RadicalMedia
RELATED: Click here for our interview with Photo Booth director Errol Morris.
2002 - Nike: Move
Agency: Wieden+Kennedy
Production Company: RSA
2003 - PBS: Fish
Agency: Fallon
Production Company: Independent Media
2004 - Citibank: Outfit
Agency: Fallon
Production Company: Thomas Thomas Films
2005 - Ameriquest: Surprise Dinner
Agency: DDB Los Angeles
Production Company: MJZ
2006 (joint winner) - Hallmark: Required Reading
Agency: Leo Burnett Chicago
Production Company: The Institute for the Development of Enhanced Perceptual Awareness
2006 (joint winner) - FedEx: Stick
Agency: BBDO New York
Production Company: Partizan
2007 - American Express: Animals
Agency: Ogilvy & Mather
Production Company: Hungry Man
2008 - Bud Light: Swear Jar
Agency: DDB Chicago
Production Company: Hungry Man
2009 - Coca-Cola: Heist
Agency: Wieden+Kennedy
Production Company: Psyop
2010 - Old Spice: The Man Your Man Could Smell Like
Agency: Wieden+Kennedy
Production Company: MJZ
2011 - Chrysler 200: Born of Fire
Agency: Wieden+Kennedy
Production Company: Serial Pictures
2012 - Procter & Gamble: Best Job
Agency: Wieden+Kennedy
Production Company: Anonymous Content
2013 - Canon: Inspired
Agency: Grey
Production Company: MJZ
2014 - Apple: Misunderstood
Agency: TBWAMedia Arts Lab
Production Company: Park Pictures
2015 - Always: #LikeAGirl
Agency: Leo Burnett Worldwide
Production Company: Chelsea Pictures
2016 - Ad Council: Love Has No Labels
Agency: R/GA
Production Company: Persuade&Influence/Mindride
2017 - Squarespace: Calling JohnMalkovich.com
Agency: JohnxHannes
Production Company: Smuggler
Connections
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- Agency DDB Chicago
- Agency Wieden+Kennedy New York
- Agency TBWA Chiat Day Los Angeles
- Agency Grey New York
- Agency Ogilvy & Mather
- Agency DDB Los Angeles
- Agency R/GA
- Agency BBDO New York
- Agency Fallon
- Agency Leo Burnett USA
- Production Smuggler
- Production RSA Films
- Production Gartner
- Production Hungry Man
- Production Anonymous Content
- Production Chelsea Pictures
- Production Thomas Thomas Films
- Production Independent Media Inc
- Production Partizan Entertainment
- Production Psyop NY
- Production Serial Pictures
- Production Park Pictures
- Production MJZ
- Production RadicalMedia NY
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