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Zach & Ryan signs with 6DEGREES Films
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The production company have signed the comedy directing duo for commercial representation.
6DEGREES Films has signed comedy directing duo Zach & Ryan for commercial representation.
The duo joins the five-year-old production company on the heels of MK Wise coming over from JOJX to serve as Executive Producer and Head of Post, alongside Executive Producers and Partners Griffin Di Stefano, Patrick Koitzsch and Geremiah “Huey” Edness.
6DEGREES Partner and Executive Producer Koitzsch first reached out after seeing their viral Doritos spot, The Barbershop, named one of three national finalists in the Doritos Crash the Super Bowl contest in 2025. “Zach & Ryan’s reference points are the films and commercials of the early 2000s,” explained Koitzsch. “They build a premise without apology, a world played entirely straight, performances that never acknowledge the bit. Nobody in the frame knows they’re in a comedy.”
Zach Shenouda and Ryan Robinson have been making films together since high school in Southern California, and both went on to USC’s School of Cinematic Arts. The Doritos run drew coverage from Adweek, Fast Company, Campaign, Muse by Clios and NBC Los Angeles.
It also put them in front of MANSCAPED. The resulting 60-second spot, Post Pic Clarity, became the brand’s most-viewed social post to date, clearing one million views on Instagram and 870,000 on TikTok in 48 hours. It moved out of organic social almost immediately, ran as paid media on YouTube, and debuted as a television commercial. They have since shot multiple spots for the brand.
“Plenty of directors are funny but they still need a crutch: silly music, comedic actors, a script packed with jokes. Zach & Ryan can commit to one joke and nail it, which is rarer and considerably harder,” said Koitzsch. “They build the world, they stay in it, and they trust the audience to get there on their own.”
“We tell our actors that this is the most serious moment of their life,” said Robinson. “When a premise is inherently funny, you don’t need to spell it out for the audience.” Shenouda added, “6DEGREES invested in us from our first project together and hustled at every step. They were the first place that heard the pitch and didn’t ask us to explain the joke.”
At 6DEGREES Zach & Ryan join a roster of exclusive directors. Recent work includes productions with Merkley & Partners, MSCHF, Ogilvy and Soccerbible, direct-to-brand projects for Adidas, Royal Caribbean, Mercedes-Benz, MLB and Bose, and culture-defining work with Lionel Messi, IShowSpeed, Kai Cenat, Lady Gaga, KATSEYE and Young Thug.
