Peloton debuts the Peloton Tread Flex
Set to Miley’s new single Bass Persuades, the campaign introduces Peloton's first-ever foldable treadmill to redefine running as a joyful, emotional release.
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Peloton announced the launch of Let Yourself Run, the next chapter of its Let Yourself Go brand platform, partnering with Grammy Award-winning, multi-platinum global superstar Miley to debut the Peloton Tread Flex.
The campaign spotlights Miley’s new single Bass Persuades from her recently released tenth studio album, Bass Persuades, leveraging her status as a Peloton Member who famously trains her lungs on the Peloton Tread. Directed by creative force Bethany Vargas, the dynamic hero spot fuses the rhythm of a run with a powerful soundtrack, highlighting the simple joy of movement and encouraging viewers to unlock their inner athlete.
As the next chapter of Peloton’s Let Yourself Go brand platform, Let Yourself Run evolves the narrative by redefining the running experience. The campaign aims to demonstrate how Peloton transforms every run, walk, or hike into an opportunity to move authentically and find a powerful sense of personal release. The hero film captures what movement feels like for Miley: as she steps onto the Peloton Tread Flex, the world falls away, leaving her lighter, freer, and more herself. Through running, music, and choreography, she finds her rhythm alongside Peloton Instructor Adrian Williams, capturing the unique connection between Instructor and Member that is key to transporting the runner.
Credits
View on- Agency Client Direct
- Production Company Division/Los Angeles
- Director Bethany Vargas
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Credits
View on- Agency Client Direct
- Production Company Division/Los Angeles
- Director Bethany Vargas
- Editing Modern Post
- VFX Modern Post
- Color Ethos Studio
- Audio Post Racket Club Music
- Global Creative Melissa Parker Hughes
- Senior Copywriter Jilly Ko
- Senior Creative Director Erick Rodriguez
- Executive Producer Angelo Mazzamuto
- Associate Creative Director Connie Chweh
- Associate Creative Director Xander Opiyo
- Senior Producer Stacy Torres
- Executive Producer Jacqui Wilkinson
- Producer Saul Germaine
- Production Designer Spencer Graves
- Art Director Justin Ryan Brown
- DP Ben Carey
- Executive Post Producer Andrew Illson
- Post Producer Morgan Escobar
- Editor Sofia Kerpan
- Editor Lauren Friedman
- Assistant Editor Trevor Clifford
- Assistant Editor Robert Laird
- Executive Post Producer Mike DeFillipps
- Head of VFX Mel Hudson
- Post Producer Jessica Rowley
- VFX Lead Anthony Agusta
- VFX Lead Tony Rivas
- Colorist Dante Pasquinelli
- Post Producer Nat Tereshchenko
- Head of Post Production Sasha Pace
- Executive Producer Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Executive Producer Lauren Cascio
- Sound Designer/Audio Mixer John Bolen
- Music Supervisor Janet Billig Rich
- Global Music Tony Calandra
- Music Supervisor Rose Lonergan
- Talent Miley Cyrus
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Division/Los Angeles
- Director Bethany Vargas
- Editing Modern Post
- VFX Modern Post
- Color Ethos Studio
- Audio Post Racket Club Music
- Global Creative Melissa Parker Hughes
- Senior Copywriter Jilly Ko
- Senior Creative Director Erick Rodriguez
- Executive Producer Angelo Mazzamuto
- Associate Creative Director Connie Chweh
- Associate Creative Director Xander Opiyo
- Senior Producer Stacy Torres
- Executive Producer Jacqui Wilkinson
- Producer Saul Germaine
- Production Designer Spencer Graves
- Art Director Justin Ryan Brown
- DP Ben Carey
- Executive Post Producer Andrew Illson
- Post Producer Morgan Escobar
- Editor Sofia Kerpan
- Editor Lauren Friedman
- Assistant Editor Trevor Clifford
- Assistant Editor Robert Laird
- Executive Post Producer Mike DeFillipps
- Head of VFX Mel Hudson
- Post Producer Jessica Rowley
- VFX Lead Anthony Agusta
- VFX Lead Tony Rivas
- Colorist Dante Pasquinelli
- Post Producer Nat Tereshchenko
- Head of Post Production Sasha Pace
- Executive Producer Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Executive Producer Lauren Cascio
- Sound Designer/Audio Mixer John Bolen
- Music Supervisor Janet Billig Rich
- Global Music Tony Calandra
- Music Supervisor Rose Lonergan
- Talent Miley Cyrus
"Movement is essential for me, it's something that enhances any performance that I do. When people see me and Peloton, it's something that's very authentic to me, it's a part of my daily practice. I think all of us can really benefit from running, moving, and dancing - for no reason, for no gain but just being in that moment," said Miley.
The campaign marks the debut of the Peloton Tread Flex, Peloton’s first-ever foldable treadmill engineered to deliver high-quality fitness that fits seamlessly into any space and routine. The broader Peloton Tread lineup has also been reimagined to deliver Peloton’s most tailored experience yet with three distinct products, the Peloton Tread Flex, Peloton Tread Vision, and Peloton Tread+ Vision, designed to meet every type of runner, walker and hiker wherever they are in their fitness journey.
“We’re leading a shift in the cultural conversation around fitness at Peloton,” said Megan Imbres, Peloton’s Chief Marketing Officer. “We’re moving away from high-pressure optimisation and data obsession towards an era of optimism that celebrates what the body can do. Miley was a natural fit to tell this story as she’s an authentic Peloton Member who has a history with Peloton, bringing an electric energy to the Peloton Tread Flex that transforms movement into total freedom.”
