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Bose is unveiling the next chapter of its Your Music Deserves Bose campaign with a new brand anthem soundtracked by The Dare’s I Destroyed Disco. 

The Dare has quickly risen from New York’s underground scene to the forefront of a buzzy new wave of dance and electroclash, becoming one of the most talked-about names in contemporary music – reflecting the same forward-looking mindset driving the next phase of the Bose brand.

Developed with London Alley and directed by Silence, the creative brings that passion for music to life, capturing the moments when a song completely takes over, from dancing around the house to getting lost in a song at the diner or staying behind the wheel for one more verse.

The spot will debut during FOX Sports NFL Sunday and continue to run on connected TV and online video throughout the fall.

Bose – Your Music Deserves Bose

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