Yorkshire Tea’s decaffeination proclamation
The British hot beverage brand offers a not-so-elegant solution to differentiating decaf from regular teas in a comedic campaign directed by Andy McLeod.
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Credits
powered by
- Agency Lucky Generals/London
- Production Company Rattling Stick
- Director Andy McLeod | (Director)
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Credits
powered by
- Agency Lucky Generals/London
- Production Company Rattling Stick
- Director Andy McLeod | (Director)
- Editing Stitch
- Post Production No.8
- Sound Design Wave Studios/London
- Executive Producer Stuart Bentham
- Production Designer Bobbie Cousins
- DP Jim Joliffe
- Editor/Partner Max Windows
- Editor Chris Hutchings
- Senior Post Producer Maggie McDermott
- Producer Barny Wright
- Post Supervisor Jim Allen
Credits
powered by
- Agency Lucky Generals/London
- Production Company Rattling Stick
- Director Andy McLeod | (Director)
- Editing Stitch
- Post Production No.8
- Sound Design Wave Studios/London
- Executive Producer Stuart Bentham
- Production Designer Bobbie Cousins
- DP Jim Joliffe
- Editor/Partner Max Windows
- Editor Chris Hutchings
- Senior Post Producer Maggie McDermott
- Producer Barny Wright
- Post Supervisor Jim Allen
Created by Lucky Generals and directed by Andy McLeod through Rattling Stick, this tongue-in-cheek spot for British brew brand Yorkshire Tea introduces a novel new way to tell decaf and ordinary cuppas apart.
Centring around the idea that the brand’s decaffeinated tea tastes just as good as their regular brew, the campaign portrays people across the country using a slightly impractical new tool, the Decaf Declarer.
From a wake to a very serious business meeting, McLeod lends his deadpan humour to a variety of silly scenarios, each playfully reinforcing just how good Yorkshire Tea is, no matter the type.
