YDA Week 2021: The Deepfake panel
If filmmakers have the freedom to make anyone say or do anything, what responsibility do they have to their audience and the wider world? A panel of deepfake and AI experts discuss the issue of whether deepfake might be deep trouble.
)
With the advent of deepfake technology filmmakers and technicians can manipulate people’s images to say anything, but is the freedom to control other peoples’ expressions a freedom too far?
Ryan Staake, director at Pomp & Clout, Joe Wade, Founder of Don’t Panic London, Michaela Pňačeková, XR Artist, Producer and Researcher at York University Toronto, and Mike Woods, Director of Immersive Content/ECD at m ss ng p eces New York each have experience of working with deepfake technology.
Credits
powered by
They discuss the ethics of emulating other people, whether brands would - or should - adopt deepfake technology, and how a deepfaked Tom Cruise has opened people's eyes to the marvels of technological mimicry.
You can see other interviews and panel talks from this year's YDA Week 2021 including;
An interview with filmmaker Ninian Doff.
The F-Word: A panel talk about the pros and cons of freelancing versus traditional director representation.
Tomorrow sees an interview with renowned director Martin de Thurah at 2pm BST, as well and the YDA 2021 ceremony, which will be broadcast from 4.45pm BST via the Young Director Award site.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
