Xfinity's new ad stars a robovac... imagine that

Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign introduces an unexpected member of the family, a Robovac. 

The 60 second spot unfolds from its point of view, gliding across hardwood floors and tracing the edges of a busy home. Around it, the household is locked into their own screens, mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

The family gathers on the couch, snacks in hand. The Robovac is right there with them, spooked by a scary moment, it ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

The VO lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”