It's three worlds, one playground for PMU PLAY
This new film blends spectacle and humour to showcase the new arena that will connect all the others. A modern, dynamic, and distinctive communication strategy, brought to life by the vision of the directing duo AB/CD/CD.
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This new film blends spectacle and humour to showcase the new arena that will connect all the others. A modern, dynamic, and distinctive communication strategy, brought to life by the vision of the directing duo AB/CD/CD.
This campaign, conceived by BBDO Paris and produced by LA/PAC, launches two months before the 2026 World Cup to introduce the new PMU PLAY app, which now combines horse racing betting, sports betting, and poker.
“Moving the game without interrupting it: that was the challenge AB/CD/CD met with humour and finesse. We had the pleasure of collaborating with BBDO on one of those brilliant ideas that makes you wonder why no one had thought of it sooner." said Hélène Ségol, Producer.
With the aesthetic of a major Hollywood film, we’re immersed in victory scenes from three worlds: a winning hand in poker, the winning goal in a match, the podium at a horse race. But the celebration is short-lived, it’s time for the PMU PLAY movers to get to work.
Credits
View on- Agency BBDO/Paris
- Production Company La Pac
- Director AB/CD/CD
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Credits
View on- Agency BBDO/Paris
- Production Company La Pac
- Director AB/CD/CD
- Producer Helene Segol
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/Paris
- Production Company La Pac
- Director AB/CD/CD
- Producer Helene Segol
"Our vision is built on ideas. Our thing has always been knowing how to tell a story well: storytelling, comedy with those little visual touches that are our secret. Here, it was fantastic, the idea just came naturally. From the very first minutes, everyone was on the same page: same vision, same enthusiasm, all that was left was to move in. AB/CD/CD, full-service solutions for any situation: events, relocations, major shows; call LA/PAC, and we’ll be right there!" adds AB/CD/CD.
And what a move! Amid the scenes of jubilation, the PMU PLAY movers step in and retrieve, one by one, the elements of each world: the podium, the turf, and even the dealer, everything goes.
Here we see AB/CD/CD’s attention to detail. You could get lost trying to spot all the set pieces that end up in those big green semi-trailers. So, where are they headed? We find out at the very end of the film, when the trailer doors open to the player on the app. For him, PMU PLAY is the promise of finding all his games in one place.
