​What does an official sponsor really sponsor?

We often hear the term “Official Sponsor” associated with the biggest sporting events. But what does an Official Sponsor really sponsor?

The new campaign created at TopCut Modiano for DDB and PPC, as the Official Sponsor of the EuroLeague, offers a different answer. Because PPC is not simply sponsoring a competition. It is sponsoring what makes it unique: the joy of the game.

And so, through a cinematic journey, distance becomes the thread that connects every moment of the game. From the distance between Milutinov’s anticipation and the moment the moment of victory, to the distance separating two fans before they share the same emotion. From the distance that narrows between professional player Jerian Grant and a young fan, to the distance that disappears altogether when Sloukas and Papanikolaou, despite being opponents, exchange a high five.

Filmed across Athens, wherever the heart of the game beats, and brought to life through the directorial vision of Thanos Mitsios, supers from Normal Toast and VFX from XYZ, they created a film that does more than simply showcase PPC’s sponsorship of the EuroLeague. It shows why this sponsorship matters. 

Because, ultimately, an Official Sponsor can sponsor many things. And PPC sponsors the joy of the game.