What are you looking at, fool?
Isla, Landia and Netflix finally give an answer to the question we have all asked ourselves these last months.
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Agency Isla, production company Landia and Netflix finally give an answer to the question we have all asked ourselves these last months.
In the 2022 FIFA World Cup, Argentina defeats Netherlands in a dramatic game. In that context, Messi asks Netherlands striker Wout Weghorst a question that traveled around the world: “¿Qué mirá’, bobo?” translated as. "What are you looking at, fool?" A question that remained unanswered… until now.
Isla and Netflix have created Bobot, a bot that will tell us what the Dutch player is watching… on Netflix. It is important to explain that in Spanish the verb “mirar” is used both for “looking at” someone and for “watching” TV.
Credits
View on- Agency Isla
- Production Company Landia/Argentina
- Director Tomi Tomita
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Credits
View on- Agency Isla
- Production Company Landia/Argentina
- Director Tomi Tomita
- Post Production Landia/Argentina
- Music Happy Together
- Executive Creative Director Mariano Gamba
- Creative Director Rodrigo Greco
- Creative Director Patricio Ramirez Isla
- Creative Director Ignacio Jimenez
- Creative Director Leandro Ezquerra
- Production Manager Coqui Gimenez Uriburu
- Producer Berenice Sotelo
- Executive Producer Diego Dutil
- Producer Leo Muriel
- DP Juan Maglione
- Editor Camila Crespo
- Colorist Alejandra (Ale) Lescano
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Credits
powered by- Agency Isla
- Production Company Landia/Argentina
- Director Tomi Tomita
- Post Production Landia/Argentina
- Music Happy Together
- Executive Creative Director Mariano Gamba
- Creative Director Rodrigo Greco
- Creative Director Patricio Ramirez Isla
- Creative Director Ignacio Jimenez
- Creative Director Leandro Ezquerra
- Production Manager Coqui Gimenez Uriburu
- Producer Berenice Sotelo
- Executive Producer Diego Dutil
- Producer Leo Muriel
- DP Juan Maglione
- Editor Camila Crespo
- Colorist Alejandra (Ale) Lescano
The campaign will be launched with a fun commercial starred by the key witness of the birth of that question: reporter Gastón Edul.
“We all like to talk about series. It is something that connects us. Be it with friends, family, co-workers or whoever, at some point the subject always comes up, and the question is ‘What are you watching?" Mariano Gamba and Rodrigo Greco, Isla’s Creative Directors, said.
The campaign includes audiovisual pieces, OOH advertising, and a strong presence in social media
