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Hardee's – Go All In

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What Angelo Cerisara's new spot for the US Burger chain Hardee’s lacks in clear narrative, it sure does make up for with a sense of style.

Bouncing between well-shot scenarios like an impressive reel montage, Go All In sees exploding supermarket aisles, flamboyant fashion shows and street basketball setups flown between with playful whip-pans and energetic camerawork.

"The brief didn’t involve giant burgers and asteroids at the beginning," states Cerisara, "so a big chunk of fun was about developing the creative with the agency. It has been an evolving project since day one".

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