Vinted introduce Re~invinted
Vinted and Stink Studios introduce ‘Re~invinted’, a data-powered campaign that reveals the culture behind second-hand trading.
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Vinted, Europe’s leading international online C2C marketplace dedicated to second-hand fashion, is launching Re~invinted, a campaign and website experience created by Stink Studios in support of Vinted’s new creative platform “New Again”.
The New Again feeling is about the pride in a find and the joy in a sale. The freedom to reinvent ourselves without worry or waste. The promise of feel-good possibilities and fresh starts, again and again.
Re~invinted reveals the behaviours of the millions embracing the ever-expanding pre-loved trend, those choosing secondhand over ‘new’ in favour of shopping, selling, and saving on their own terms.
The campaign spotlights the unique habits driving the community, reflecting the mindsets of buyers and sellers of differing tastes, desires and motivations.
Credits
powered by
- Agency Stink/LONDON
- Production Company Stink Studios/UK
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Credits
powered by
- Agency Stink/LONDON
- Production Company Stink Studios/UK
- Executive Creative Director Cameron Temple
Credits
powered by
- Agency Stink/LONDON
- Production Company Stink Studios/UK
- Executive Creative Director Cameron Temple
Vinted’s data insight team and Stink have identified unique personas, each representing a different shopper mindset, ranging from things like: ‘Negotiator’, ‘Hotshot’, ‘Sneakerhead’, ‘Retroholic’, ‘Bundler’, ‘Novelist’, and many more.
The Re~invinted campaign is supported by real member data, showcasing insights like…19% of sales start with a DM, sellers are most open to offers between 6pm and 9pm, and 30% of all Members have only five star reviews.
Visitors can also do a playful quiz, designed to connect them with their very own shareable ‘Pre-loved Personality’ and the most relevant insights as well as being able to discover the personas and their unique insights or “Vin-sights”, to match their taste.
Vinted & Stink’s campaign presents a wealth of never-before-shared data that challenges preconceptions of the second-hand world, such as access to luxury fashion, high-quality products and a broad range of items beyond fashion. It also supports the brand position that anyone can find what they love, and make it New Again.
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Re~invinted will be supported with influencer, social and PR assets, utilising both campaign highlights and localised data insights from across the UK, France, Poland and Germany. This playful content is designed to drive users to the experience and generate broader hype for the campaign.
The Re~invinted site goes live on the 3rd February 2025 in the UK, France, Poland and Germany.
Emma Sullivan, Creative Director at Vinted, said: “At Vinted, we’re all about making the most of what we already have, because when an item that isn’t brand new is sold, it becomes new again to the person who buys it. Rather than presenting people with a retrospective view of what happened on the platform last year, this campaign is about helping people understand their pre-loved personality and how they can use it to make the most out of Vinted in 2025 and beyond.”
Cameron Temple, Stink Studios ECD said: “After taking the personality quiz, people will find genuinely useful insights and advice on how they can shop for their tastes with Vinted. It’s a user-friendly way for everyone to explore the “data” and how they can personally use it to their advantage, regardless of whether they’re well versed in Vinted, or completely new to the platform and pre-loved world.”
