UNIT brings Samsung’s Galaxy LED London activation to life
The Fitzrovia-based production studio collaborated with agency Monks to launch the eye-catching teaser activation for the tech brand in Shoreditch.
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Fitzrovia-based shortform and longform studio UNIT collaborated with Samsung Mobile and Monks on this surprise teaser activation in Shoreditch, London announcing the annual Galaxy Unpacked event, which took place in California on 22 January.
Londoners were captivated as breathtaking 3D holographic images illuminated the night on a massive 65 x 50 ft transparent micro LED display bringing the world of Galaxy AI to life. A majestic blue whale appeared to glide through the sky along with displays of the shimmering northern lights, vibrant flowers blooming in a burst of colour, a footballer scoring a winning goal and concluded with lanterns casting a warm glow across the winter sky.
The spectacle encouraged people to look up from their screens, sparking global buzz as passersby shared their awe online, offering a preview of what’s to come: the next evolution of the Galaxy AI mobile experience, set to change the way people interact with the world every day.
Working with the Monks agency, the Samsung activation campaign was directed by Dean G Moore. In coordination with Production Company Brand Yew and UK Supervising Producer Jamie Miller, US Supervising Producer Chad Baron and Executive Producer Santino Sladavic, the UNIT team worked closely in bringing their expertise in Colour, Online / VFX, and Sound to the project, showcasing their commitment to delivering top-tier creative solutions.
Credits
powered by
- Agency Monks/London
- Production Company UNIT Studios
- Director Dean G Moore
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Credits
powered by
- Agency Monks/London
- Production Company UNIT Studios
- Director Dean G Moore
- Colour, Online / VFX, & Sound UNIT Studios
- UK Supervising Producer Jamie Miller / (Executive Producer)
- US Supervising Producer Chad Baron
- Executive Producer Santino Sladavic
- Producer Tania de Sousa
- Executive Producer Phil McCluney
- Online / VFX Fraser Cleland
- Online / VFX Rob Ellis
- Colorist Harry Shelton
- Sound Designer Jamie Thomas
Credits
powered by
- Agency Monks/London
- Production Company UNIT Studios
- Director Dean G Moore
- Colour, Online / VFX, & Sound UNIT Studios
- UK Supervising Producer Jamie Miller / (Executive Producer)
- US Supervising Producer Chad Baron
- Executive Producer Santino Sladavic
- Producer Tania de Sousa
- Executive Producer Phil McCluney
- Online / VFX Fraser Cleland
- Online / VFX Rob Ellis
- Colorist Harry Shelton
- Sound Designer Jamie Thomas
UNIT Producer Tania de Sousa and UNIT Executive Producer Phil McCluney led the UNIT team in completing the ambitious project with Grade and Online completed in just one afternoon. UNIT Colourist Harry Shelton, Online / VFX Fraser Cleland and Rob Ellis, and Sound Designer Jamie Thomas worked together to craft stunning visuals and immersive soundscapes that captured the futuristic essence of Samsung's revolutionary Galaxy AI.
De Sousa said: “Collaborating on a campaign of this scale and innovation with Samsung and Monks was an incredible experience. It was exciting to see our team’s creativity and expertise come together to bring such groundbreaking technology to life in such a short timeframe.”
McCluney said: “This project perfectly showcases UNIT’s ability to deliver high-quality results under tight deadlines while pushing creative and technical boundaries. It was a privilege to work with such talented teams to highlight Samsung’s revolutionary Transparent Micro LED technology.”
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