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Uber – Keep Doing What You Do

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In collaboration with Special Group and The Sweetshop, director Jesse James McElroy helms this playful campaign, musical for ride-hailing app Uber in Hong Kong, featuring singer-songwriter Gareth T.  

Titled Keep Doing What You Do, the film gives the Cantopop artist a second chance to finish the love confession from his hit song 早到的u (Your Ride Is Here) - with three uninterrupted minutes before his Uber arrives.  

What starts as a heartfelt confession quickly turns into a full Cantopop spectacle, complete with levitation, rain, doves and a sword. 

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