Turo slay car ownership with new fall campaign
Sarah Michelle Gellar is teaming up with Turo to take on the horror of car ownership with a campaign from SixTwentySix and Director Nolan Goff rolling out just in time for spooky season.
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Turo is turning the horror of car ownership into Halloween fun.
The world’s largest car-sharing marketplace has teamed up with pop culture icon Sarah Michelle Gellar to launch 10 Days of Slay, a campaign that puts a spooky-season twist on Turo’s new long-duration offering, a low-commitment alternative to car ownership.
As part of the campaign, the Buffy the Vampire Slayer actress stars in a playful short film dramatising the “nightmare” of car dealerships and the relief of switching to Turo, where drivers can now book cars for a month or more with upfront, all-in monthly pricing. She’ll also help ten lucky winners “slay” car ownership by giving them a free three-month trip on Turo.
Turo teamed up with creative studio SixTwentySix and director Nolan Goff on the campaign.
Credits
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- Production Company SixTwentySix Productions
- Director Nolan Goff
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Credits
View on- Production Company SixTwentySix Productions
- Director Nolan Goff
- Talent Sarah Michelle Gellar
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Credits
powered by- Production Company SixTwentySix Productions
- Director Nolan Goff
- Talent Sarah Michelle Gellar
The campaign arrives as Turo announces a major expansion of its model with the launch of a low-commitment alternative to car ownership. Consumers can now book cars for extended trips lasting a month or more, with the flexibility to extend or shorten bookings whenever they want. Pricing is all-in and paid monthly, eliminating hidden costs like down payments, routine maintenance, and depreciation.
The move comes as consumers increasingly seek alternatives to traditional ownership amid rising sticker prices, insurance premiums, and repair costs. According to a recent Turo survey, 57% of car owners are interested in accessing a vehicle without the financial burden of ownership, and longer-term bookings are Turo’s fastest-growing segment year-to-date. The launch also provides a powerful way for Turo hosts to grow their businesses and earn more through higher-value bookings.
