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CODA team up with Outsider
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As three friends united by a love for craft and filmmaking, they formed a production collective harnessing their expertise in directing, production and cinematography under one banner.
Outsider announce the signing of this year’s Young Arrows nominees and winners Lawrence, Calum and Chris, aka CODA.
As three friends united by a love for craft and filmmaking, they formed a production collective harnessing their expertise in directing, production and cinematography under one banner. They embody the proactive and agile traits of emerging talent in an industry in transition where their unique model has seen them create work for the likes of Bentley, Mercedes, Gymshark, Salomon, and Skechers.
At last week's Young Arrows Calum picked up a win in the Best Cinematography category for his film focused on potter Hilda Karr Kiln whereas producer Lawrence just missed out on Best Young Agency Producer for his brilliant work on Skechers Electrum Boot Launch. Better still CODA'S work received six nominations across the board for projects they had been a part of in the last year and they have plenty of new work in development.
Their reel is defined by its eclectic subject matter and shooting style, from finding the perfect touch with Harry Kane and his fellow Skechers pros or dangling out of a Helicopter to capture the perfect shot at the most exclusive private airport in the world in St Moritz for Bugatti. CODA pride themselves on their ability to really dial into the subject at hand and tell the story in an organic, emotive and impactful way with a sprinkle of technique and pazazz.
Speaking on the signing, CODA said: “We are beyond stoked to join the Outsider roster. They have been creating world class work for over twenty five years, the kind of films we have admired, enjoyed, and often referenced ourselves. To now be part of that cohort and have their experience in our corner is huge.
We at CODA like being small, and our goal is to stay that way. It keeps us close to the work, close to the people, and always moving with purpose. We are not chasing size, just better stories and stronger work. That focus helps us stay nimble and keep making films that punch above their weight.
This next chapter with Outsider gives us the chance to keep doing exactly that, to tell stories that feel alive, honest, and full of heart, while learning from some of the best in the game.
As for what is next, we are wrapping up a short documentary that is very close to our hearts. We are over the moon to bring home a Young Arrow award after taking home a Kinsale Shark award, and we are starting to see some fun World Cup scripts coming through the door. Keep watching.”
The interest in CODA is already piling in and Outsider’s Bella Murray (Partner) and Otis Denison (EP) spoke of their excitement about securing their signature. “The market is changing. Traditional production and advertising is pivoting towards something more nimble, more flexible. We are always on the lookout for directors who help themselves, those who bring us the ammunition and drive that we can use to better plug them in for work. CODA do just that and more. Ever since I (Otis) met Lawrence (CODA producer) several years ago and came to know the rest of them, it was clear immediately that CODA represent the positives of the shift in the market. They’re ambitious, collaborative and willing to learn as they embark on the next chapter in their filmmaking careers. It’s no surprise the calibre of their work has gone up ten fold year after year with no sign of slowing down. But the best thing about them? They’re truly lovely guys which makes it so much more worthwhile and rewarding.”
CODA are represented by Outsider in the UK and Amsterdam.
