Trizz brings Google Security to life
The Barcelona studio led creative direction, design and animation on a film that explains cybersecurity through playful shapes, colour and movement.
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Creative studio Trizz has led creative direction, design and animation on a new film for Google Security, made in partnership with Across the Pond.
The film breaks down the complex technology behind Google's cybersecurity systems into clear, playful and accessible concepts.
The challenge was an unusual one. Cybersecurity works silently in the background, identifying threats and protecting a vast network of information, and only becomes visible when something goes wrong. "How do you create a film about something that's essentially invisible? And more importantly, how do you make it understandable, engaging and even entertaining?" asks Oriol Puig, ECD & Founder of Trizz.
Rather than the familiar imagery of servers, code and digital networks, Trizz chose a graphic, abstract direction built from simple shapes, icons, colour and movement. The team began with a large board mapping the key elements of the story: Google's presence, the vastness of the internet, the movement of data, malicious threats, vulnerabilities and the AI-powered agents that detect and resolve them.
Credits
View on- Agency Across the Pond/London
- Production Company Trizz
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Credits
View on- Agency Across the Pond/London
- Production Company Trizz
- Founder/Executive Creative Director/Creative Director/Editor Oriol Puig
- Creative Director/Lead Animator Marcel Hita Baro
- Creative Director/Lead Artist Lucas Giraldez
- Executive Producer Simon Bath
- Producer Jesus Rubio
- Art Director Katerina Mileva
- Art Director Nerea Hernandez
- Art Director Dominyka Guceviciute
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Credits
powered by- Agency Across the Pond/London
- Production Company Trizz
- Founder/Executive Creative Director/Creative Director/Editor Oriol Puig
- Creative Director/Lead Animator Marcel Hita Baro
- Creative Director/Lead Artist Lucas Giraldez
- Executive Producer Simon Bath
- Producer Jesus Rubio
- Art Director Katerina Mileva
- Art Director Nerea Hernandez
- Art Director Dominyka Guceviciute
"It was almost like inventing a new visual language. Every element had to be instantly recognisable, but flexible enough to transform and evolve as the story progressed," adds Puig.
Trizz then set out how those elements behave and interact, casting a hero, a landscape and its threats: how a threat enters a network, how generative AI enables an agent to multiply to explore different areas of the internet. At the centre is a simple Google icon that travels through the digital universe, transforming, multiplying, navigating different environments, identifying threats and repairing vulnerabilities. Transitions between environments are choreographed into one continuous journey, while music and sound design give the film the rhythm of an animated adventure.
The result is a colourful and highly crafted film that turns the invisible mechanics of cybersecurity into a world audiences can explore and understand. Behind every seemingly simple image sits a great deal of thinking: sophisticated enough to represent the technology accurately, intuitive enough to follow without technical knowledge.
"Taking something incredibly complex and making it feel effortlessly simple. That's where the real creative challenge lies." added Puig.
