FIGS finds good news in the hardest moments
The latest installment of the brand's Never Change series, celebrates the humanity, resilience, and unwavering purpose of healthcare professionals during the holiday season.
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The holidays are often called the most wonderful time of the year, but for healthcare professionals, the demands of the job don't slow down.
In its latest holiday film, FIGS explores the emotional contrasts of working in healthcare during a season defined by joy and togetherness, reminding audiences that even in the most difficult moments, there is good news to be found.
Directed by Sam Pepke and The Ambrogio Twins and produced by NativeFour, the film is the latest installment of FIGS' ongoing Never Change series, which celebrates the extraordinary people behind the healthcare profession. The campaign was developed in-house at FIGS, with creative led by Jenny Seyfried and Pepke, alongside Chief Marketing Officer Bene Eaton.
Told through the lens of a year-end holiday news recap, the film juxtaposes the challenges facing healthcare professionals with the intimate, human victories that unfold behind hospital doors. From a pediatric patient learning they'll be home for Christmas to expectant parents discovering they're having twins, the story finds moments of hope, humour, and connection amid the chaos of everyday care.
Credits
View on-
- Production Company NativeFour
- Director The Ambrogio Twins
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Credits
View on- Production Company NativeFour
- Director The Ambrogio Twins
- Creative Director Sam Pepke
- Chief Marketing Officer Bene Eaton
- Executive Producer Stephanie Hernandez
- Executive Producer Dilan Mistry
- Head of Production Dan Counihan
- Producer Sho Schrock Manabe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company NativeFour
- Director The Ambrogio Twins
- Creative Director Sam Pepke
- Chief Marketing Officer Bene Eaton
- Executive Producer Stephanie Hernandez
- Executive Producer Dilan Mistry
- Head of Production Dan Counihan
- Producer Sho Schrock Manabe
But not every moment brings the news patients and their families hope to hear. In one of the film's most poignant scenes, a physician delivers difficult news to a grieving family member, offering compassion and comfort when medicine has reached its limits. It's a reminder that the impact of healthcare professionals extends far beyond clinical outcomes, often revealing itself in the smallest acts of humanity.
Featuring real healthcare professionals across a range of disciplines, including physicians, nurses, veterinarians, and medical specialists, the film grounds its storytelling in the people who experience these moments every day.
Rather than leaning into traditional holiday sentimentality, the campaign embraces the complicated reality of working in healthcare, where celebration and heartbreak often exist side by side. Through a series of interconnected stories, the film builds toward a simple but powerful message: while the seasons change, the reason healthcare professionals show up never will.
Ultimately, Never Change is a celebration of the unwavering purpose of healthcare professionals and the humanity at the heart of everything they do. Because even when the outcome is beyond their control, their ability to deliver hope, comfort, and sometimes the best news of all never changes.
