Too Short For Modeling joins UnderWonder
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UnderWonder has signed the viral directing duo for US commercial representation.
UnderWonder has signed the viral directing duo Too Short For Modeling, for US commercial representation.
Known for blending absurdist comedy with cutting-edge technology, Noam Sharon and Tal Rosenthal are redefining how live action and AI can coexist, with the punchline always coming first.
After years of directing live action spots, Too Short For Modeling exploded onto the American scene with their self-made Liquid Death ad, among the first to capture believable, laugh-out-loud performances from AI-generated characters. They quickly became one of the most talked-about new directing teams in the industry. What began as a rejected script and a late-night experiment with AI tools turned into a global viral moment, sparking a connection with UnderWonder, eager to work with the mysterious duo “who made AI funny.”
Their signing marks their official entry into the US market, following a string of recent and upcoming projects for brands including DoorDash, Dollar Shave Club, Papaya Gaming, and Miro. Their recent Variety-featured campaign for Papaya Gaming, starring Stephen A. Smith, seamlessly fused live performance with AI-generated worlds in a way that felt both hilarious and impressive.
“Too Short For Modeling isn’t just at the forefront of what’s possible with AI; they’re the first to make it genuinely entertaining,” says Frank Borin, Founder and Executive Producer of UnderWonder. “They’re not interested in AI for the gimmick; they’re interested in story, timing, and capturing hilariously riveting performances from their characters. That’s what makes them stand out.”
Before AI ever entered the frame, Sharon and Rosenthal were comedy writers who transitioned from viral sketches to writing and directing live-action TV series and commercials. Their writing background remains at the core of their work, shaping every spot they direct and many of the scripts they write themselves. Their comedic tone, dry, self-aware, and perfectly timed, is what gives their projects a distinctly human touch, even when the actors aren’t.
“Signing with UnderWonder feels like the next chapter for us,” says Too Short For Modeling. “We’ve always loved writing and directing comedy, no matter the medium, whether it’s actors, robots, or a mix of both. Frank and his team saw beyond the ‘AI guys’ label and understood that we’re here to tell stories with humour and heart. Plus, they promised sugar-free snacks on set.”
Balancing performance-driven comedy, storytelling, and technological innovation, Too Short For Modeling’s arrival in the U.S. signals a bold new chapter for creative advertising, one where comedy meets code, and humanity still gets the last laugh.
