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Audi’s latest campaign, Always On Business Driving, highlights a full line-up of cutting-edge models, led by the all-new Audi A6 Sportback e-tron, the first fully electric Audi sedan built from the ground up.
Edited by Edward Khoma via agency Oglivy, the campaign follows Audi’s latest vehicles through winding forest roads, showcasing the sleek silhouettes and refined interiors.
The campaign takes viewers on a journey of dynamic performance, highlighting each model including the Q6 e-tron, S e-tron GT, the all-new Audi Q5, Audi A5, and Audi Q7. Blending exterior and interior shots with sharp, cinematic pacing, each spot underscores the brand’s luxurious aesthetic and core features including intelligent technology and performance redefined.
“This campaign was such an energetic and unique experience to cut,” shares Khoma. “The production team used a compact motion-control robot arm, EVO, inside the cars to capture shots that felt like the camera was flying through the interior, something I had never seen done before. EVO’s ability to manoeuvre in tight spaces where traditional rigs would not fit gave us a stunning collection of cinematic, drone-like interiors rarely seen in automotive commercials. It was a nine-day shoot up and down the Pacific Northwest, and everyone was thrilled with the final result.”
