)
The Garage welcomes Lawrence Jones
)
Jones joins the company as Head of Creative Technology and Virtual Production.
The Garage announce the addition of Lawrence Jones as Head of Creative Technology and Virtual Production.
An award-winning Creative Technologist and Director with over two decades of experience at the forefront of storytelling, design, and real-time innovation, Lawrence will lead the studio’s expansion into new forms of immersive and hybrid content that merge the physical and digital worlds.
Known for his signature approach that blends cinematic live action with design-driven VFX, Steve Giralt has directed high-impact campaigns for brands like ESPN, Dos Equis, Verizon, Scion, NBCUniversal, and the Super Bowl, and has collaborated with top artists including Madonna, Mariah Carey, Luke Bryan, Carrie Underwood, and Celine Dion.
“I’m beyond excited to have Lawrence Jones joining The Garage as our Head of Creative Technology and Virtual Production,” says Giralt, Founder/Director of The Garage. “Lawrence brings an incredible blend of artistic vision and technical mastery that will help push our innovation even further. His experience and curiosity perfectly align with our mission to blur the lines between creativity, engineering, and storytelling.”
Jones joins The Garage following eight years with Disney and ESPN’s Emerging Technology division, where he helped pioneer revenue-generating branded content formats that merged creative vision with cutting edge technology, unlocking new storytelling and sponsorship opportunities for global partners. Throughout his career, he has built and led multidisciplinary teams across entertainment, sports, advertising, and interactive media, earning top industry honours including an Emmy, Promax BDA, Lumiere, and a Disney Imagineering Award.
“I’m thrilled to join The Garage as Head of Creative Technology,” shares Jones. “The Garage’s spirit of experimentation and craftsmanship perfectly aligns with my mission to bridge creativity and innovation through real-time workflows and virtual production. Having spent the last several years pushing the boundaries of real-time VFX and game engine technology, I’m excited to help expand what’s possible, empowering directors, brands, and artists to visualise, iterate, and refine their ideas faster and with greater creative control.”
