)
The Garage joins forces with The Cre8tors
)
The Cre8tors will represent The Garage for Midwest and brand partnership opportunities, further expanding the studios reach to new markets.
The Garage has officially joined forces with The Cre8tors, the creative talent management and production consulting company led by Dani Jackson-Smith and Jenny Lumpkin.
The Cre8tors will represent The Garage for Midwest and brand partnership opportunities, further expanding the studios reach to new markets.
“The Cre8tors’ commitment to diversity, creative excellence, and cultural fluency makes them the perfect partner as we expand The Garage’s vision,” shares The Garage Founder, Steve Giralt. “We’ve built a team with deep roots in production innovation, the leads with equal parts technology and storytelling, and this partnership will help us bring that sensibility to even more collaborators.”
The Garage has become a go-to creative playground for food, beverage and CPG brands like Arby’s, Pepsi, Burger King, Godiva, and Starbucks. Known for their innovative approach, the studio brings together artistry and technology under one roof, combining motion control robotics, Unreal Virtual Production LED walls and a diverse team of directors and creatives. With a culture built on curiosity and collaboration, they explore new ways to redefine storytelling and push the boundaries of branded content.
"Collaboration with two brilliant creative minds is more than a partnership; it's a fusion of vision and innovation,” says The Garage Managing Director Robert Mulligan. “Having worked alongside Jenny Lumpkin and Dani Jackson-Smith, extraordinary women at The Mill, we’ve witnessed firsthand the power of thinking outside the box. As we unite The Creators with The Garage, we embrace a unique opportunity to forge new paths in an ever-evolving advertising landscape.”
“Together, we strengthen our commitment to trust and loyalty, propelling each other toward long-term growth and transforming challenges into groundbreaking strategies,” adds Senior Executive Producer Blake Rice. “This partnership marks the dawn of a creative media house where brilliant ideas come to life and innovation knows no bounds."
A creative talent management and production consulting company, The Cre8tors specialises in representing and collaborating with production companies, directors, artists and technologists across advertising, film and culture. With a focus on diversity, creative excellence, and innovative storytelling, The Cre8tors help bring visionary projects and talent to new audiences and opportunities.
“The Garage is a studio built on both artistry and purpose,” says Jackson-Smith. “Their work is bold and cinematic, their talent speaks for itself, and their creative vision aligns seamlessly with our own. We’re excited to welcome them to our roster.”
