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UK rock icons The Darkness have unveiled a wild, leather-clad, AI-powered music video. 

A full-blown rock ‘n’ roll visual rollercoaster, the video is a collaboration between the band, AI director Darri, and CMN PPL Films AI studios, FutureCreative.Studio.

With a packed schedule of touring and rehearsals leaving no time to shoot a traditional video, The Darkness chose to dive headfirst into the world of AI. The idea, conceptualised by the band and Darri, follows a linear, story-driven timeline and was brought to life in just six weeks using cutting-edge AI tools.

Commissioned by John Hassey, Rock ‘n’ Roll Party Cowboy captures the untamed spirit of the band while pushing the boundaries of what a music video can be in 2025.

The Darkness – Rock ‘n’ Roll Party Cowboy

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