The Darkness are rock ‘n’ roll party cowboys
The Darkness unleashes an AI-powered visual fever dream for the first track from their latest album, Dreams on Toast.
UK rock icons The Darkness have unveiled a wild, leather-clad, AI-powered music video.
A full-blown rock ‘n’ roll visual rollercoaster, the video is a collaboration between the band, AI director Darri, and CMN PPL Films AI studios, FutureCreative.Studio.
With a packed schedule of touring and rehearsals leaving no time to shoot a traditional video, The Darkness chose to dive headfirst into the world of AI. The idea, conceptualised by the band and Darri, follows a linear, story-driven timeline and was brought to life in just six weeks using cutting-edge AI tools.
Commissioned by John Hassey, Rock ‘n’ Roll Party Cowboy captures the untamed spirit of the band while pushing the boundaries of what a music video can be in 2025.
Credits
View on-
- Production Company FUTURE CREA+IVES
- Director Darri Thorsteinsson
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Credits
View on- Production Company FUTURE CREA+IVES
- Director Darri Thorsteinsson
- Producer Ramy Dance
- Producer Erin Sullivan
- Editor Darri Thorsteinsson
- VFX Darri Thorsteinsson
- 3D Artist Darri Thorsteinsson
- Motion Graphics Nokkvi Thorsteinsson
- Sound Designer Darri Thorsteinsson
- Sound Designer Facundo Marino
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Production Company FUTURE CREA+IVES
- Director Darri Thorsteinsson
- Producer Ramy Dance
- Producer Erin Sullivan
- Editor Darri Thorsteinsson
- VFX Darri Thorsteinsson
- 3D Artist Darri Thorsteinsson
- Motion Graphics Nokkvi Thorsteinsson
- Sound Designer Darri Thorsteinsson
- Sound Designer Facundo Marino